How Web3, NFTs, and the Metaverse Will Reshape Marketing – with Costantino Roselli

Today's guest is a master of brand storytelling, futurist, and bestselling author, Costantino Roselli. He is the Co-founder and Chief Metaverse Officer of NTZNS and a member of “The Infinite Club.

Ranked among the top 1% of marketing professionals by Linkedin in 2021, Costantino has helped shape the success of brands and products you encounter daily. A polymath and a serial entrepreneur, he's dedicated to staying ahead of the curve and breaking free from traditional constraints.

In this episode digital entrepreneur and visionary Costantino Roselli reveals his thoughts on innovation, success, and what it takes to make an impact in today's fast-paced world.

Costantino is a self-made entrepreneur and digital strategist. He is no stranger to the world of innovation. His passion for technology and deep understanding of the digital landscape have propelled him to the forefront of his industry, making him a sought-after expert and thought leader.

As the conversation gets underway, it becomes clear that Costantino's journey is one of hard work, determination, and an unwavering belief in himself. From humble beginnings, he has built an impressive portfolio of successful digital ventures and helped countless businesses navigate the ever-changing digital landscape.

Costantino's unique perspective on success comes to light as he shares his insights with Joeri. He emphasizes the importance of adaptability, explaining that the ability to learn from failures and adapt quickly is crucial in today's fast-paced world. This mindset has undoubtedly played a significant role in his own success story, allowing him to seize opportunities and overcome challenges that others might shy away from.

But Costantino's journey hasn't been without its fair share of challenges. He opens up about the struggles he faced along the way, including the moments when he doubted himself and his abilities. It's a refreshingly honest account of the realities of entrepreneurship that resonates with listeners, painting a vivid picture of what it takes to succeed in an increasingly competitive digital world.

As the conversation progresses, Costantino's enthusiasm for innovation becomes infectious. He shares his thoughts on the latest trends, such as artificial intelligence and the metaverse, and how they're shaping the future of business. His insights are both thought-provoking and inspiring, pushing listeners to consider the limitless possibilities that lie ahead.

Of course, no conversation with Costantino would be complete without discussing his passion for mentorship and giving back. He explains how helping others achieve their goals is not only personally fulfilling but also essential for fostering a strong community of entrepreneurs and innovators. By sharing his knowledge and experiences, he hopes to inspire the next generation of digital pioneers.

As the podcast draws to a close, Joeri and Costantino touch on the importance of maintaining a healthy work-life balance. Despite the demands of his busy career, Costantino emphasizes the need to prioritize time for family, friends, and personal well-being. His words serve as a gentle reminder that even the most successful individuals must find a balance to truly thrive.

As I finish my coffee and reflect on the engaging conversation between Joeri Billast and Costantino Roselli, I can't help but feel motivated and inspired. The insights and wisdom shared throughout the podcast serve as a testament to the power of perseverance, adaptability, and a genuine love for innovation.

In today's fast-paced digital world, Costantino Roselli's story is a shining example of what it takes to make an impact, and his willingness to share his experiences and mentor others is a true testament to his character. With individuals like him leading the charge, the future of digital entrepreneurship is undoubtedly bright.

And for those of us who had the pleasure of listening to this captivating episode, we are left with a renewed sense of excitement for the future

Costantino Roselli, NTZNS

Costantino Roselli, NTZNS

KEY HIGHLIGHTS   (see clickable version on

[00:41] Who is Constantino? 

[01:33] What is your background, and can you tell us a bit more about yourself? 

[02:30] Is storytelling one of your key principles when crafting an engaging brand story in the Metaverse context? 

[03:42] What are the differences between traditional marketing and marketing in the Web3 or Metaverse context, in your perspective? 

[06:20] How do you continuously stay up to date and reinvent yourself to avoid falling into the trap of using the same boring marketing strategies? 

[08:56] Can you share a success story of one of the brands you have worked with and how they achieved success? 

[13:19] How do you see the intersection of fashion and the Metaverse evolving, and what role does NTZNS play in this evolution? 

[16:28] Do your avatars have similar or distinct appearances from one another? 

[19:27] Which metaverses are you currently using or visiting, both for your business and personal purposes? 

[24:40] Where can people find and connect with you? 


"I like to say that I'm a storyteller. Okay? This is what I love the most. So, everything that I do, everything that I am working on, I am always looking for new titles and looking for new things to do. But the reason that I'm doing that is that I like to ask questions, because asking questions is how you build the stories, the stories that you want to share with people?" - Costantino Roselli 

"The whole Metaverse concept, the whole web3 is about storytelling because it's about experience. And to create experience you need to touch emotions and desires for people. So only a good story is what can touch and trigger those things to the people and to lead them somewhere." - Costantino Roselli 

"Web3 doesn't allow us anymore the same tactic because Web3 is not about broadcasting, it's about communities. And the communities are already there. The people are already there. They are not waiting for us to tell them what they do." - Costantino Roselli 

"For me, marketing is not about tactics, but it's a way to understand how people are moving. So instead of just focusing on what tactic you have to use is to go out there and watch people on what they are doing." - Costantino Roselli  

"You need to build the loyalty of your community. So be ready to fail and to create things that weren't good. But you learn from it. And if you succeed, it will be blowing your mind. It will be one and only, and that makes your product and the brand to become relevant for a long time.” - Costantino Roselli 

"Web3 is not just about decentralization, it's about empowerment, ownership, and creative expression for people around the world." - Joeri Billast 

"NFTs can be seen as digital passports or certificates of authenticity, ownership, and uniqueness for any digital or physical asset, including art, music, videos, virtual real estate, or even academic degrees." - Joeri Billast 

"In the near future, people will be able to experience a whole new world of opportunities, where they can learn, work, and socialize in virtual environments. This will open doors for a borderless, more connected, and inclusive society." - Costantino Roselli 

"My free masterclass aims to educate people about the new possibilities and opportunities that Web3, NFTs, and the Metaverse bring. I believe that these technologies have the power to transform the way we live, work, and interact with one another." - Joeri Billast 


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About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast