How Entrepreneurs Can Leverage NFTs to Create New Revenue Streams and Opportunities – with Fiona Adams

Today, we are joined by Fiona Adams, the Commercial Director at Colexion, a leading NFT marketplace. 

Fiona is a Blockchain and NFT Evangelist with a passion for her work and a mission to be the best she can be every single day. With her strong belief in perseverance and hard work, Fiona has made a significant impact in the NFT and blockchain space.

In her role at Colexion, Fiona has been instrumental in connecting digital artists and buyers, empowering creators with the tools they need to protect and sell their unique digital creations. Colexion is focused on offering a platform for player card NFTs with great in-game utility with every NFT on the platform digitally signed by the cricket players and permanently recorded and verified through the blockchain.

Exploring the World of Web3, NFTs, and Future of Digital Art with Fiona Adams

The world of Web3 and NFTs is booming, transforming how we perceive digital art and collectibles. The technology has created new opportunities for artists, investors, and collectors alike. In this article, we will take a deep dive into the insights shared by Fiona Adams, an NFT expert, during her recent podcast interview. From her thoughts on digital art to staying up-to-date with the latest trends, we will cover it all.

The Journey into Web3 and NFTs

Fiona Adams, founder of a successful NFT collection, initially got into the Web3 space thanks to her brother who introduced her to blockchain technology. She saw the potential of blockchain and quickly became fascinated by the possibilities it offered, particularly in the NFT and digital art world. Fiona's journey is a testament to the fact that curiosity and passion can lead to incredible opportunities.

The Power of Digital Art and NFTs

The unique aspect of digital art in the Web3 space is the ability to create limited editions of art pieces, which are authenticated by blockchain technology. This adds a layer of scarcity and value to digital art that was previously missing. As Fiona explains, NFTs give artists the chance to create digital masterpieces that are just as valuable as traditional artwork, making it an exciting and revolutionary time for the art world.

How Entrepreneurs Can Leverage NFTs to Create New Revenue Streams and Opportunities – with Fiona Adams

How Entrepreneurs Can Leverage NFTs to Create New Revenue Streams and Opportunities – with Fiona Adams

NFTs and Real-World Impact

One of the most fascinating aspects of NFTs is the potential for real-world impact. Fiona shares an example of a movie project that used NFTs as a means of funding. By selling NFTs, the project was able to secure the necessary funds while offering buyers a unique way to participate in the movie's success. This showcases how NFTs can be used for more than just art, opening doors to a world of innovative possibilities.

Staying Up-to-Date in the Web3 Space

With the rapid pace of development in the Web3 and NFT space, it can be challenging to stay informed. Fiona recommends using Twitter as the go-to platform for staying updated on the latest trends and developments. By following the right people and joining Twitter spaces, you can learn a great deal from industry experts who are more than happy to share their knowledge. Discord is another excellent platform for connecting with Web3 communities and keeping your finger on the pulse.

Connecting in the Digital Age

As more people become involved in the Web3 space, connecting with others is crucial. While Twitter spaces and podcasts don't offer the same level of intimacy as face-to-face interactions, they provide an excellent opportunity for networking and learning from others. Engaging in conversations and asking questions can help you make the right connections and develop a better understanding of the ever-evolving Web3 landscape.


The world of Web3 and NFTs offers an exciting new frontier in the realms of art, investment, and entrepreneurship. Through Fiona Adams' insights, we can appreciate the vast potential that lies within this technology. By staying informed and connected, we can embrace the future and the incredible opportunities it has to offer.

If you're interested in following Fiona Adams on Twitter, her handle is @FarmgirlCrypto. For more information about her NFT collection, visit the Twitter page @CollectionNFT. And remember, staying engaged in the Web3 community is crucial for success, so don't be afraid to reach out, ask questions, and learn from the experts in the space.

Fiona Adams on the CMO Stories podcast

Fiona Adams

KEY HIGHLIGHTS    (see clickable version on

[01:19] Who is Fiona Adams? 

[02:10] What led you to become a commercial director at Colexion and what was your journey into the world of blockchain and NFTs? 

[03:59] As a Chief NFT Officer, what are the key responsibilities you hold in ensuring the success of Colexion? 

[05:30] In your opinion, how is the NFT marketplace landscape evolving and what sets Colexion apart from other marketplaces? 

[07:00] How do you see the future of marketing and advertising being transformed by blockchain and NFT technology? 

[08:06] As a marketer, how do you utilize Web3 marketing strategies to target potential buyers and engage with your audience for Colexion? 

[09:02] how do you foster a strong community? 

[12:03] Can you provide any advice for entrepreneurs and marketers looking to enter the Web3 space, especially when it comes to NFTs? 

[14:27] What are some of the most interesting or innovative NFT projects you've come across, and why did they stand out to you? 

[15:51] How do you keep up to date with the latest trends and developments in the Web3 and NFT space? 

[18:48] Is Twitter the best platform to follow or connect if people want to know more about you? 

[19:33] Where would you prefer to direct people who want to know more about Colexion? 


"NFTs give artists the chance to create digital masterpieces that are just as valuable as traditional artwork, making it an exciting and revolutionary time for the art world." - Fiona Adams 

"My screen time, it's more than 50% of my screen time is on Twitter. Twitter is the platform for Web3 along with Discord." - Fiona Adams 

"You can participate. You can ask questions in those Twitter spaces. It's not like me. For myself. I'm learning a lot by inviting people on my podcast, but if you don't have a podcast, you can just, you know, join these Twitter spaces at the time." - Joeri Billast 







About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast