About Me – Joeri Billast

Webdrie is where I write, record and publish. My work with founders and executive teams as a Fractional CMO and AI Visibility Strategist lives at joeribillast.com.

The Future CMO: Trust Is the Only Thing AI Cannot Scale

I'm not your typical marketer. I'm a bridge builder between technology and the human trust it needs to work.

Born in Belgium, based in Portugal. For more than a decade I have helped technology leaders turn new ideas into movements people believe in. First through blockchain and Web3, now through AI.

The pattern has been the same every time, and it has never been sharper than it is now. AI did not just democratize competence, it commoditized it. Expertise can be generated. Polish can be generated. A confident answer costs nothing to produce. What cannot be generated is the reason someone believes you.

That is the argument behind my book The Future CMO and my TEDx talk at TEDxChiado: trust is the only thing AI cannot scale.

From Founder to Fractional CMO

Before advising others, I built and sold my own company. I know what it means to launch without a safety net, to pitch investors who don’t “get it”, and to find clarity when everything shifts beneath your feet. That journey taught me this: Success isn’t about shouting louder. It’s about becoming impossible to ignore – with the right message, the right systems, and the right timing.

300+ Conversations That Changed Everything

When I launched the Web3 CMO Stories Podcast, it wasn’t to preach; it was to learn. I’ve sat down with international experts & authors like:
• Gary Vaynerchuk
• Chris Do
• Philip Kotler – Marketing legend and supporter of The Future CMO
• Mark Schaefer – Pioneer in community-driven marketing
• Jay Acunzo – Master of storytelling & content strategy
• Joe Pulizzi – Content marketing trailblazer
• Dennis Yu – Visibility & performance marketing expert
• Mitch Duckler – Author of The Future-Ready Brand
• Sid Mohasseb – AI strategist & philosopher (USC Professor)
• Sandy Carter – Web3 evangelist at Unstoppable Domains
• Amanda Cassatt – Founder of Serotonin, Mojito, ex‑Consensys
• Daniel Goddard – Actor & tech entrepreneur
• Sébastien Borget – Co-founder of The Sandbox

And with executives from top brands like
• CoinDesk – Podcast sponsor (2024)
• RYO – Podcast sponsor (2025) → I am the Official RYO Ambassador for Europe
• Ledger, WalletConnect, Transak, Unity, Fiverr, Bitstamp, Algorand, Circle, Kadena, Token.com, Coinbase, Sweatcoin,...

What they all taught me is simple: Clarity builds trust. And trust drives visibility.

Author of “The Future CMO”

My book is not theory. It’s the result of a decade in the trenches, frameworks tested with real founders, and lessons from the world’s best. Inside, I share the AI Visibility System, the Trust ROI Calculator, the Community Health Score and the Audacity Framework (yes, boldness can beat competence).

Your book is the best update that I have read on the role and work of CMOs!

Prof. PHILIP KOTLER

Father of Modern Marketing

Why Sintra?

In 2024, I moved to Sintra, Portugal – not just for the view (though it’s amazing), but for the clarity it gives. This place has hosted poets, mystics, visionaries – and now, once a year, innovators in Web3 and AI.

That’s why I host the Sintra Synergies Retreat here – where strategy, creativity and connection come together.