About Me – Joeri Billast

🧠 The Web3 CMO – Bridging Innovation and Trust

I’m not your typical marketer. I’m a bridge builder between cutting-edge tech and the human trust it needs to thrive. Born and raised in Belgium, I am now based in Sintra, Portugal, and’ve spent over a decade helping tech leaders turn revolutionary ideas into movements that people actually believe in. Whether it’s blockchain, AI, or next-gen tech that challenges the status quo, I speak both languages: tech and trust.

🚀 From Founder to Fractional CMO

Before advising others, I built and sold my own company. I know what it means to launch without a safety net, to pitch investors who don’t “get it”, and to find clarity when everything shifts beneath your feet. That journey taught me this: Success isn’t about shouting louder. It’s about becoming impossible to ignore – with the right message, the right systems, and the right timing.

🎧 250+ Conversations That Changed Everything

When I launched the Web3 CMO Stories Podcast, it wasn’t to preach; it was to learn. I’ve sat down with international experts & authors like:
• Philip Kotler – Marketing legend and supporter of The Future CMO
• Mark Schaefer – Pioneer in community-driven marketing
• Jay Acunzo – Master of storytelling & content strategy
• Joe Pulizzi – Content marketing trailblazer
• Dennis Yu – Visibility & performance marketing expert
• Mitch Duckler – Author of The Future-Ready Brand
• Sid Mohasseb – AI strategist & philosopher (USC Professor)
• Sandy Carter – Web3 evangelist at Unstoppable Domains
• Amanda Cassatt – Founder of Serotonin, Mojito, ex‑Consensys
• Daniel Goddard – Actor & tech entrepreneur
• Sébastien Borget – Co-founder of The Sandbox
• 🔜 Coming in 2026: Gary Vee

And with executives from top brands like
• CoinDesk – Podcast sponsor (2024)
• RYO – Podcast sponsor (2025) → I am the Official RYO Ambassador for Europe
• Ledger, WalletConnect, Transak, Unity, Fiverr, Bitstamp, Algorand, Circle, Kadena, Token.com, Coinbase, Sweatcoin,...

What they all taught me is simple: Clarity builds trust. And trust drives visibility.

📘 Author of “The Future CMO”

My book is not theory. It’s the result of a decade in the trenches, frameworks tested with real founders, and lessons from the world’s best. Inside, I share the AI Visibility System, the Trust ROI Calculator, the Community Health Score and the Audacity Framework (yes, boldness can beat competence).

Your book is the best update that I have read on the role and work of CMOs!

Prof. PHILIP KOTLER

Father of Modern Marketing

🌍 Why Sintra?

In 2024, I moved to Sintra, Portugal – not just for the view (though it’s amazing), but for the clarity it gives. This place has hosted poets, mystics, visionaries – and now, once a year, innovators in Web3 and AI.

That’s why I host the Sintra Synergies Retreat here – where strategy, creativity and connection come together.