About The Future CMO Library
The Future CMO Library is where I publish the articles, podcast conversations and briefings behind one question: how does marketing leadership change when AI can generate almost anything?
The idea
Trust is the one thing AI cannot scale
AI did not just democratize competence, it commoditized it. Expertise can be generated. Polish can be generated. A confident answer costs nothing to produce. What cannot be generated is the reason someone believes you.
That idea runs through everything published here, from AI visibility to brand positioning. It is also the argument behind my book The Future CMO and my talk at TEDxChiado.
The sources
More than 300 conversations
Since 2022 I have hosted Web3 CMO Stories, the podcast for marketing leaders and founders building in the next web. More than 300 episodes later, those conversations are the backbone of this Library.
Guests include Gary Vaynerchuk, Chris Do, Philip Kotler, Mark Schaefer, Joe Pulizzi, Jay Acunzo, Dennis Yu, Sandy Carter and Sébastien Borget.
The rest comes from my own work as a Fractional CMO and AI Visibility Strategist, from the stage and from the Sintra Synergies retreat. Every piece starts from something real: a conversation, a project or a question from the field.
The Library
What you will find here
Editorial principles
How I publish
- Guests speak for themselves. Their views are their own.
- Main sponsors are named. My main podcast sponsors are CoinDesk (2024), RYO (2025-2026) and Metricool (2026). More on the Partners page.
- Transcripts are cleaned up, not rewritten. I edit for readability, never to change what a guest said.
- Mistakes get fixed. Spot one? Let me know through the contact page.
AI should amplify trust, not erase it. Marketing without clarity is noise. And the best marketing strategy is to actually matter.
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