General Articles

First things first, Web Summit can feel a bit overwhelming, especially if it’s your first time here. I’ve been attending since it first arrived in Lisbon back in 2016, and every year it’s a whirlwind of tech enthusiasts, industry leaders,

Read More
Web Summit 2024: A Practical Guide to Making the Most of It

After contributing to 'The Most Amazing Marketing Book Ever' by Mark Schaefer and Friends, I am thrilled to announce my involvement as a co-author in 'The Content Entrepreneur' by Joe Pulizzi and Friends. My chapter in Mark’s book explored Web3

Read More
How to Use the Metaverse as a Marketing Platform: My Chapter in “The Content Entrepreneur” – by Joe Pulizzi and Friends

​In the dynamic world of marketing, old ways like print ads, TV spots, billboards, and digital platforms have been key in bringing brands and people together. But now, Web3 technologies are starting a new chapter in marketing. They mix what

Read More
Marketing in the Web3 World: As Featured in Corporate Investment Times, 65th Edition

Hello, everyone! Today, we have some thrilling news to share, especially for those of you who love staying updated with the latest gadgets. Apple, a company known for its innovative technology, has announced the release of a new product called

Read More
The Apple Vision Pro is Arriving in February

On November 23, 2023, The Presence Group embarked on a groundbreaking journey with "A Taste of the Metaverse," the first in their Web3 & Events Series. This event marked a significant milestone in their exploration and adoption of Metaverse technology, particularly

Read More
A Taste of the Metaverse – An Event by the Presence Group

As a Web3 marketing strategist and content creator, I'm always on the lookout for new technologies that can engage audiences in more immersive ways. So when I heard about Microsoft's new product Mesh, I got really excited about its potential!Mesh

Read More
The Future of Immersive Connections – My Take on Microsoft Mesh

Exciting new technologies like blockchain, artificial intelligence (AI), virtual reality (VR) / Metaverse, augmented reality (AR) and more are changing the internet into "Web3" - a more decentralized, transparent, and user-controlled space. For business owners, marketers, and entrepreneurs  Web3 and

Read More
The Future is Now: Why Your Business Needs to Embrace Web3 and AI Immediately

In a groundbreaking move that underscores the growing significance of Web3 technologies, German technology giant Siemens has announced plans to invest €1 billion in creating a blueprint for the Industrial Metaverse in the Nuremberg metropolitan region. This bold initiative represents

Read More
Siemens’ €1 Billion Metaverse Move: What It Means for Small Business Owners