How the New Stablecoin ‘Glo’ Lifts People Out of Poverty – with Jasper Driessens

Today's guest is Jasper Driessens. He is the Co-Founder and CMO at Glo Dollar, the nonprofit anti-poverty version of the dollar.

The Journey of Glo: A Stablecoin Aiming to Solve Extreme Poverty

Stablecoins are digital currencies that are pegged to the value of a stable asset, like the US dollar, to minimize price volatility. In this article, we will delve into the story of Glo, a stablecoin that is making a difference in the fight against extreme poverty. I was joined by Jasper, the co-founder and CMO of the non-profit Glo Foundation, to discuss his journey and the story behind Glo.

Jasper hails from the Netherlands and has a background in computer science and artificial intelligence. However, over time, he shifted his focus from hardcore engineering to marketing and started to see money as one of the most interesting things in the world. Today, Jasper is the CMO of the Glo Foundation, a nonprofit organization working to solve the problem of extreme poverty.

The Glo Foundation was created by Sid Sijbrandij, the co-founder and CEO of GitLab. Sijbrandij donated $10 million to an NGO called GiveDirectly, which helped people in extreme poverty. However, he realized that if they wanted to structurally solve the problem of extreme poverty, they needed a solution beyond just donating money. This realization led to the creation of Glo, a digital currency that operates similarly to the US dollar but with a twist. By using the Glo Dollar, people can help lift others out of extreme poverty while making purchases and paying their friends.

Glo is still in its developmental stage, but they have created the first Glo on the Ethereum Polygon blockchains. Despite this progress, there are still some legal hurdles to overcome, and once Glo is live on a reputable centralized exchange, it will be easier for non-crypto native people to purchase it. The speakers emphasize the importance of timing and educating their audience on how to buy their first Glo without losing them in the process. They aim to bring their stablecoin to the masses, making it accessible and safe for everyone to use.

Building a community is crucial in gaining credibility and spreading the story behind the project. That is why Glo has created a page on their website that lists social media texts from their community, giving a more personal touch to their marketing efforts.

In conclusion, the Glo Foundation is a unique and innovative solution to the problem of extreme poverty. Jasper's background and journey to becoming the CMO of Glo is inspiring, and his work is making a real difference in the world. By building a community, gaining credibility, and spreading their story, the goal of Glo is to bring their stablecoin to the masses, making it accessible and safe for everyone to use in the fight against extreme poverty.

The Journey of Glo: A Stablecoin Aiming to Solve Extreme Poverty Stablecoins are digital currencies that are pegged to the value of a stable asset, like the US dollar, to minimize price volatility. In this article, we will delve into the story of Glo, a stablecoin that is making a difference in the fight against extreme poverty. The host of the CMO Stories Podcast, Joeri Billast, was joined by Jasper, the co-founder and CMO of the non-profit Glo Foundation, to discuss his journey and the story behind Glo.

Jasper hails from the Netherlands and has a background in computer science and artificial intelligence. However, over time, he shifted his focus from hardcore engineering to marketing and started to see money as one of the most interesting things in the world. Today, Jasper is the CMO of the Glo Foundation, a nonprofit organization working to solve the problem of extreme poverty.

The Glo Foundation was created by Switzer Brandi, the co-founder and CEO of GitLab. Brandi donated $10 million to an NGO called GiveDirectly, which helped people in extreme poverty. However, he realized that if they wanted to structurally solve the problem of extreme poverty, they needed a solution beyond just donating money. This realization led to the creation of Glo, a digital currency that operates similarly to the US dollar but with a twist. By using the Glo Dollar, people can help lift others out of extreme poverty while making purchases and paying their friends.

Glo is still in its developmental stage, but they have created the first Glo on the Ethereum Polygon blockchains. Despite this progress, there are still some legal hurdles to overcome before they can launch the project. The speakers emphasize the importance of timing the launch and educating their audience on how to buy their first Glo without losing them in the process. They aim to bring their stablecoin to the masses, making it accessible and safe for everyone to use.

Building a community is crucial in gaining credibility and spreading the story behind the project. That is why Glo has created a page on their website that lists social media posts from their supporters, giving a more personal touch to their marketing efforts. This helps people to understand the project better, and see it as a genuine solution to the problem of extreme poverty.

One of the biggest challenges that Glo faces is gaining credibility in the crypto world. People tend to dismiss new cryptocurrencies as fake ideas and it can be hard to change their minds. By building a community and listing social media posts from their supporters on their website, they are taking steps to overcome this challenge and build credibility. Additionally, they aim to list Glo on a reputable centralized exchange to make it easier and safer for people to buy.

In conclusion, the Glo Foundation is a unique and innovative solution to the problem of extreme poverty. By using the power of blockchain technology, they aim to create a non-profit version of the dollar that can help lift people out of extreme poverty. Jasper's background, combined with the passion of the Glo team, makes them a force to be reckoned with in the fight against poverty. With their determination and innovative approach, they are well on their way to making a positive impact in the world.

Jasper Driessens, Co-Founder and CMO at Glo

Jasper Driessens, Co-Founder and CMO at Glo

TwitterKEY HIGHLIGHTS  (see clickable version on www.cmo-stories.com)

[01:01] Who is Jasper and what is the origin of "Glo"? 

[03:57] What is the purpose of Glo Dollar for a mixed audience? 

[05:32] How does ownership work in Glo Dollar? 

[09:01] What makes Glo Dollar different from other cryptocurrencies? 

[10:34] How is the marketing strategy for spreading the message of Glo Dollar being executed? 

[13:32] What initiatives are being taken to build the Glo Dollar community? 

[15:32] What are the plans and targets for the coming year for Glo Dollar? 

[18:02] What is the best way for listeners to stay updated on Glo Dollar and potentially invest? 

[20:34] Can you explain how DAOs work? 

[25:05] What is the best platform to connect with you and stay updated? 

 NOTABLE QUOTES 

  • "Money, I thought, was just always a means to an end and never the actually interesting topic itself."
  • "If we want to structurally solve the problem of extreme poverty, we need some other solution than just donating money to these people." - Jasper 
  • "Doing marketing in crypto can help you at some times, but also work against you." – Jasper 
  • "So, if all goes well, then next month you should be able to buy Glo, but only if you know your way around decentralized exchanges." - Jasper  

RESOURCES 

https://www.glodollar.org/cmo 

CONNECT 

https://twitter.com/jasdrie 

https://twitter.com/glodollar 

 

About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast

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