How Brands & Businesses Should Enter the Metaverse and NFT Space – with Diego Borgo

Our guest today is Diego Borgo. He is an advisor for Fortune 500 brands, helping them enter the Metaverse and the NFT space. With his decade of expertise in digital marketing, he also consults with venture backed startups and educates the public on blockchain and NFTs with 30K followers on LinkedIn. He has been featured in more than 70 podcasts and has been nominated as one of the ten Metaverse experts to follow by W&V, Germany's leading marketing and media portal. 

The Metaverse and Web3: Navigating the Future of Technology with Diego Borgo

In this podcast episode, Joeri and Diego delve into the exciting and complex world of the Metaverse and Web3. As a course creator and expert in this space, Diego shares his knowledge and advice on how to approach these new and rapidly evolving technologies.

How Brands & Businesses Should Enter the Metaverse and NFT Space – with Diego Borgo

How Brands & Businesses Should Enter the Metaverse and NFT Space – with Diego Borgo

For those who are new to the Metaverse and Web3, Diego emphasizes the importance of taking a horizontal approach to learning about these technologies. This means gaining a high-level understanding of what blockchain, NFTs, DeFi, decentralized autonomous organizations, and the metaverse are, how they work, and why they matter. By doing this, you'll have a grasp of the overall ecosystem, which will make it easier to dive into a particular vertical that you're passionate about.

Diving deep into a vertical can give you a major advantage, as the Metaverse and Web3 are so vast and complex. By focusing on a particular area that you're interested in, such as fashion, automotive, education, or cooking, you'll be able to spend more time learning and developing your skills in that area. This will help you to build a career, create content, or build a company in a specific niche within the Metaverse and Web3.

One of the most overwhelming aspects of the Metaverse and Web3 is the sheer amount of information available. With so many newsletters, podcasts, and other resources to choose from, it can be easy to feel overwhelmed. However, by following Diego's advice and focusing on a particular vertical, you'll be able to manage the amount of information that you're exposed to and avoid feeling overwhelmed.

Another important aspect of navigating the Metaverse and Web3 is understanding the potential of these technologies. Diego talks about how the Metaverse will change the way we interact with each other and the world around us, with avatars providing a new level of immersion and connection. He also discusses the potential of NFTs and DeFi, which are already having a significant impact on the world of finance and investment.

In conclusion, the Metaverse and Web3 are rapidly evolving technologies that are set to change the way we interact with each other and the world around us. By taking a horizontal approach to learning about these technologies and diving deep into a particular vertical, you'll be well-equipped to navigate this exciting and complex world. With the guidance of experts like Diego Borgo, you can stay up-to-date on the latest developments and take advantage of the many opportunities that the metaverse and Web3 offer.

KEY HIGHLIGHTS (see clickable version on

[00:29] Who is Diego Borgo?

[01:25] What drew you to digital marketing and specifically to the Metaverse and NFT space?

[05:47] What are the challenges brands face when entering the Metaverse and NFT space?

[14:04] Do you help both B2B and B2C brands, or just one?

[15:33] Do you network in the Metaverse and AI art space, and do your clients do so as well?

[19:36] Do you lock your rooms in the Metaverse?

[21:11] Do you see any evolution in having the same avatar across different Metaverses?

[23:51] Which Metaverse do you or your clients spend the most time on?

[25:11] What advice would you give to people new to the Metaverse and NFT space?

[27:44] Where can people connect with you or learn more about your course?


“I was initially drawn to digital marketing and the Metaverse/NFT space due to my interest in understanding people's perceptions of value and how to add value through storytelling and enhancing people's perceptions.”

“The dreamers, the builders, the technicians, you know, everyone. And nobody has like a like a clear direction, I think, within all of what's happening.”

“So, if you think about voxels like sandbox, there is no way you're going to be bring the same asset or the same thing to a place like Spatial, which is more, you know, hi fi. So that's kind of like obviously one of the issues for sure.”

“You have to find a, a horizontal approach to it, meaning try to understand in a high level what all those technologies mean in a high level.”

“But two, that's going to make it easier for you to find a niche on which, if you want to pursue a career or create content or build a company or anything within, you're going to have a major advantage.”  





About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast