Web3 is a term that has been thrown around a lot recently, and many people are still trying to understand what it is and how it will impact their lives. In this podcast episode, Joeri Billast, the host of the Web3 Marketing Podcast, interviews Connor Kelley, the CEO and co-founder of Flaunt, a Web3 loyalty and rewards platform.
The conversation starts with a brief introduction to Flaunt and its vision. According to Connor, Flaunt aims to make loyalty programs more engaging and rewarding by utilizing the benefits of blockchain technology. It allows brands to create their own digital collectibles or NFTs (non-fungible tokens) that customers can earn and trade.
Connor believes that Web3 will fundamentally change the way businesses interact with their customers, and he sees loyalty programs as a crucial element in this transformation. He envisions a future where loyalty programs are not just transactional, but rather an immersive experience that adds value to the customer's life.
However, making this vision a reality requires a lot of software development and a relentless focus on the user experience. Connor explains that Flaunt is taking an incremental approach, addressing real problems for people along the way. He highlights two key value propositions that differentiate Flaunt from its competitors: its focus on accessibility for the average person and its enterprise-grade solutions that enable brands to control the experience and integrate it into their existing systems.
Joeri raises an important question about accessibility, as Web3 is often seen as something that only appeals to a niche audience. Connor agrees that education is necessary to onboard more people into Web3, but he also emphasizes the importance of offering a net new experience to customers. He believes that Flaunt's approach of creating an app-based wallet and enabling customers to trade and see their digital collectibles in a multiplayer context is what will set them apart from traditional loyalty programs.
The conversation then shifts to marketing strategies, and Connor shares how Flaunt has been getting its name out there. They have been focusing on education and content, producing webinars and telling early customer stories. They also publish value-added content on LinkedIn, which is the platform of choice for the people they are trying to reach. Community building has also been a significant lever for them, as they have been contributing to the Sky Club community and building relationships with agency partners.
Overall, the conversation provides valuable insights into how Web3 will impact loyalty programs and how companies like Flaunt are leading the charge in creating immersive, engaging experiences for customers. It also highlights the importance of education and community building in promoting the adoption of Web3 technology. If you want to learn more about Flaunt and their Web3 loyalty and rewards platform, you can visit their website at flaunt.xyz.
KEY HIGHLIGHTS (see clickable version on www.cmo-stories.com)
[01:01] Who is Connor Kelley?
[01:37] What inspired your transition from investment banking to product development and entrepreneurship?
[03:51] What was your experience with Roblox, and can you share a bit about it?
[07:12] What challenges did you face transitioning to Web3?
[11:24] How do you see Web3 changing the way businesses approach loyalty programs and customer engagement?
[15: 32] How does Flaunt standout in the current Web3 landscape?
[18:11] Do you think education is still needed to onboard new people onto Web3, even if efforts are made to make customer experience accessible and easy?
[21:22] What actions are you taking to make your presence known and be easily found by people?
[25:52] Is LinkedIn the primary platform for people to connect with you or your business, or are there other platforms you prefer to direct them to such as your website?
"We're trying to build towards that vision [of Web3 loyalty] in an incremental way, addressing real problems for people along the way." - Connor Kelley
"Our key value propositions come down to our design. We're making this accessible to the average person." - Connor Kelley
"Education is so huge, and there are lots of agencies out there that are focused really on education and already have relationships with the biggest brands in the world." - Connor Kelley
"Loyalty programs have been around for a long time, but they've been broken for a long time, too." - Joeri Billast
"Web3 marketing is really about creating new models of engagement, new models of loyalty, and new models of connection." - Joeri Billast
Flaunt: loyalty and rewards platform that allows brands to easily create and manage their own custom loyalty programs using Web3 technology: https://www.flaunt.xyz/
Sky Club: a community of marketers and innovators who are interested in the intersection of Web3 and marketing. The community provides a forum for members to connect, learn, and share insights about the latest trends and best practices in Web3 marketing.
JUMP News: platform for news and insights about the latest trends and developments in the Web3 space. They recently interviewed Connor Kelley also.