Are We Entering a New Era of Interactive Storytelling with Web3 and NFTs? – with Adam Martin

Our guest today is Adam Martin, Co-Founder of Macroverse Media Inc. Adam is a director-producer with a Film, TV & New Media background who helps take projects from inception to completion, ensuring creative content keeps pumping, budgets are met and schedules keep rolling. 

Macroverse is a web3 entertainment studio that rewards its community, collectors, creators, and collaborators for supporting upcoming blockbuster franchises spanning comics, TV, gaming, animation, movies, and more.  By integrating user-generated and community driven content with their original IP,  Macroverse incubates and funds new projects, and invests in creators, concepts and people, while providing a clear and open doors for aspirational storytellers from across the globe. 

Throughout his career, Adam has collaborated with the likes of Michael Bay, Seth Rogen, Don Cheadle, Bill Hader and Lil’ Dicky on projects for Disney, Fox and HBO just to name a few.

Starting with highly collectible NFT comics and characters, Adam is building the next generation of entertainment. Despite the challenge of the traditional comics fanbase being hesitant towards Web3/NFT tech, Adam sees massive potential in reaching this audience. By exploring both the creator and fan sides of the business, Adam sees a genuine opportunity to change some minds.

In this episode of the CMO Stories podcast, Joeri had an insightful conversation with Adam about the potential of web3, the intricacies of NFTs, and the future of digital storytelling in the emerging Metaverse. 

Web3 and its impact on creators

Adam began by explaining the significance of web3 technology and its potential to empower creators, moving beyond the limitations of the traditional internet. He emphasized that web3 enables decentralized platforms, giving creators more control over their work and facilitating more direct connections with their audiences. The host and Adam agreed that web3 is a game-changer for artists, writers, and other creative professionals.

The power of NFTs in storytelling

As the conversation progressed, Adam delved into the exciting world of non-fungible tokens (NFTs) and how they can revolutionize digital storytelling. He shared insights about how Macroverse uses NFTs to create innovative and interactive narratives, allowing artists to tokenize their stories and sell them as unique digital assets.

The duo discussed the value NFTs can bring to creators, such as providing new revenue streams and fostering a sense of ownership for both creators and collectors. Adam explained that NFTs can help artists retain more control over their work and benefit from its value appreciation over time.

Metaverse: A new frontier for entertainment

Adam and Joeri also touched upon the potential implications of the Metaverse for the entertainment industry. As the digital realm expands, they foresee opportunities for creators to craft immersive experiences that transcend traditional storytelling formats. They noted that the metaverse could lead to more interactive, collaborative, and engaging experiences for audiences, blurring the lines between reality and the virtual world.

Are We Entering a New Era of Interactive Storytelling with Web3 and NFTs? – with Adam Martin

Connecting with Macroverse

For listeners interested in learning more about Macroverse and their groundbreaking work, Joeri encouraged them to visit the company's social media handles on Reddit, Twitter, Instagram, and Facebook. Additionally, the Macroverse Discord channel serves as an interactive forum for enthusiasts to connect with the team directly, share ideas, or ask questions.


The fascinating conversation between the host and Adam from Macroverse shed light on the potential of web3, NFTs, and the metaverse for creators and audiences alike. As technology continues to evolve, platforms like Macroverse are pioneering new ways to tell stories and reshape the entertainment landscape. With more creators embracing these revolutionary tools, the future of storytelling and digital art appears brighter than ever.

Adam Martin, Co-Founder of Macroverse

Adam Martin, Co-Founder of Macroverse

KEY HIGHLIGHTS    (see clickable version on

[00:34] Who is Adam Martin? 

[01:22] What inspired you to combine Web3 technology with entertainment and create Macroverse? 

[04:10] How has Web3 technology changed the way you approach storytelling and content creation? 

[07:27] Does the name "Macroverse" suggest any connection or leak to the metaverse concept? 

[08:16] How is Macroverse using NFTs and what is the future of NFTs in the next few years? 

[12:19] How do you balance the creative and business aspects of your role as a co-founder of Macroverse? 

[18:07] How does Macroverse create awareness and stand out? 

[20:55] How do you handle the lack of experience in the Web3 space and address skepticism about it with creators and the community? 

[26:18] Can you share any exciting upcoming projects or initiatives that Macroverse has in the works? 

[31:04] What is the best way to connect with you and Macroverse? 


"The metaverse is this new kind of digital space that is shared and persistent, and that's really what's interesting about it. It's the next evolution of what the internet is." - Adam

"I think it's fascinating that you can create these immersive experiences and really tell stories in a way that has never been possible before." - Joeri

"The use of NFTs in storytelling is really powerful because it allows us to create these new types of experiences where people can own a piece of the story or a piece of the world."  - Adam

"I feel like there's a lot of potential for writers, artists, and creators to collaborate on these projects and create something really special and unique."  - Joeri


Macroverse websites: and








About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast