How Blockchain Technology Can Transform Marketing and Entrepreneurship – with Mark Soares

Our guest today is Mark Soares. He is the founder of Blokhaus Inc, a Marketing & Communications agency in Web3 and Blockchain. 

Prior to founding Blokhaus, Mark was responsible for Marketing & Communications at a global consumer electronics company. Upon discovering Bitcoin in 2015, he passionately championed blockchain as a transformative technology that can better connect people and help reimagine how value is exchanged in the new digital economy.

Mark is also a member of Cointelegraph's Innovation Circle, a contributor at Rolling Stone, and has been featured on several speaking panels for NFT/Web3-centric discussions at top events, including SXSW, Art Basel, Art Basel Miami, VidCon, NFT NYC, and more. He  and his team at Blokhaus have helped top brands with Web3-centric projects, including Gap, McLaren, Art Basel, Red Bull Racing, Evian, NY Mets, Manchester United, Papa Johns, Guerlain, and more.

In this episode, Joeri and Mark discussed the transformative impact of blockchain technology on various industries, the vital role of education in driving mass adoption, the evolution of marketing in the Web3 space, and the rise of decentralized autonomous organizations (DAOs). Mark also shared valuable insights into his marketing agency, Blokhaus.

The Blockchain Revolution

Blockchain technology is rapidly disrupting various industries, from finance and real estate to art and supply chain management. This decentralized, transparent, and secure technology provides countless opportunities for businesses to innovate, offering benefits like reduced costs, increased trust, and streamlined operations. Joeri and Mark delved into how blockchain technology is changing the game in these sectors and what it means for marketers and entrepreneurs.

How Blockchain Technology Can Transform Marketing and Entrepreneurship – with Mark Soares

How Blockchain Technology Can Transform Marketing and Entrepreneurship – with Mark Soares

Education and Adoption

One of the most significant challenges facing blockchain and cryptocurrency is the need for greater education and awareness. As Mark explained, there is often a misconception that blockchain is solely about cryptocurrencies like Bitcoin or Ethereum. However, the reality is that this technology extends far beyond that, offering a wide array of applications and use cases. Both Joeri and Mark stressed the importance of educating people on the technology's benefits, demystifying complex concepts, and illustrating real-world applications to drive mass adoption.

The Evolution of Marketing in Web3

As the digital landscape evolves, so does marketing. With the advent of Web3—a new era of decentralized, blockchain-based internet—marketers are faced with new challenges and opportunities. Joeri and Mark explored how marketing is changing in this new space, emphasizing the need for authentic storytelling and focusing on the real value of blockchain technology. They also discussed the rise of Non-Fungible Tokens (NFTs) and how they can be leveraged for marketing purposes.

The Emergence of Decentralized Autonomous Organizations (DAOs)

An exciting development in the world of blockchain is the rise of decentralized autonomous organizations (DAOs). These organizations are run by smart contracts and governed by a community, enabling a more democratic decision-making process. Joeri and Mark examined the implications of DAOs for marketing, noting how they provide a new, more inclusive way of managing organizations and fostering innovation.

Blokhaus: A Marketing Agency for the Blockchain Space

Mark Soares is the founder of Blokhaus, a marketing agency dedicated to helping businesses in the blockchain and cryptocurrency sectors. With a focus on authenticity and education, Blokhaus aims to tell the stories of these innovative companies while bridging the knowledge gap in the industry. Mark encouraged listeners to reach out if they have a project that could benefit from Blokhaus's expertise.


The CMO Stories podcast episode with Mark Soares provided a wealth of information about the future of marketing in the blockchain and cryptocurrency space. The conversation explored the transformative impact of blockchain technology on various industries, the importance of education and awareness, the challenges and opportunities for marketers in the Web3 era, and the emergence of DAOs. It also shed light on Mark's marketing agency, Blokhaus. For those interested in connecting with Mark, he can be found on Twitter and LinkedIn.

Mark Soares

Mark Soares

KEY HIGHLIGHTS   (see clickable version on

[00:32] Who is Mark Soares? 

[01:30] What inspired the launch of Blokhaus, a marketing and communications agency specializing in web three and blockchain technology, and how did you first become interested in this area? 

[07:22] Are there other typical challenges, or opportunities that you see here in the Web3 space? 

[10:26] How can NFTs and blockchains be utilized to create personalized, engaging, and immersive experiences for audiences? 

[14:47] What is the idea behind brands stopping NFT drop tweets as ad campaigns, and what are some best practices for NFT promotion by brands? 

[18:23] What are some of the experiences and takeaways that you have gained as a speaker at conferences? 

[21:44] What strategies do you use to stay up to date with the latest trends, and what advice do you have for marketers to stay ahead of the curve? 

[23:39] What is your take on the emergence of Web3 gaming, and as Blokhaus has plans to enter the space in the future? 

[26:29] If people want to learn more about you and the Blokhaus project, where would you direct them? 


"Blockchain technology has the potential to fundamentally change how businesses operate and interact with their customers, opening up new marketing and revenue opportunities." - Mark Soares 

"As we see the mass adoption of blockchain and cryptocurrencies, education becomes a critical aspect, because you can't have adoption without understanding." - Mark Soares 

"The Web3 era presents exciting opportunities for marketers and entrepreneurs to create unique, interactive experiences using NFTs, while also giving power back to the users." - Joeri Billast 

"DAOs offer a new and decentralized approach to decision-making and ownership, changing the way we think about business structures and processes." - Mark Soares 

"By exploring the potential of NFTs and blockchain, businesses can stand out in a crowded marketplace, offering innovative and engaging experiences to their audience." - Joeri Billast 








About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast