How Does Fake News Impact the Crypto Market? Insights from Megan Nilsson a.k.a. Crypto Megan (at Web Summit)

Wondering what lies ahead for Bitcoin, ETFs, and the world of cryptocurrency? Unravel the mysteries in an enlightening conversation with our distinguished guest, Megan Nilsson at Web Summit in Lisbon.

Our discussion meanders through the hot topics in crypto, from BlackRock ETFs to Spain's bid to become a digital currency hub, as we dissect the past year's exciting events. We also emphasize the need to be alert and informed in the face of fake news, market fluctuations, and potential Bitcoin correction.

Brace yourself as we plunge into the intricate world of Web 3, Crypto, and Marketing concepts with Megan, rendering a fresh perspective on the opportunities and challenges in promoting crypto. The chat doesn't end there - our host Joeri Billast, offers a captivating glimpse into how she has harnessed the power of 'free' to boost her personal brand and business. Get a sneak peek into Joeri's W3X Web3 mastermind and discover how to connect with her for more insights. From exploring the potential of smart contracts to discussing the benefits of subscribing to the podcast, this episode is a rollercoaster ride of crypto revelations and marketing strategies. Don't miss out!

Discussing Bitcoin's Future, ETFs, and Spain's Growing Crypto Hub with Megan Nilsson (at Web Summit)

Are you curious about how crypto, NFTs, and Web3 are reshaping our digital world? You're not alone. These technologies have become hot topics for individuals, businesses, investors and even celebrities.

This article dives into the role of these emerging technologies in shaping our future. It explores how crypto and NFT portfolio management is becoming a sought-after skill as more people recognize their potential for growth. The impact of major players on the crypto market is also discussed along with an analysis of current trends that will shape its future. Furthermore, it delves into how blockchain technology can revolutionize affiliate marketing by providing transparency and efficiency.

The importance of these developments cannot be overstated - they offer new avenues for investment, fundraising, brand building while transforming traditional systems like affiliate marketing. They also intersect with other areas such as digital identity creation which opens up exciting possibilities within the metaverse.

All your questions about these complex yet fascinating subjects will be answered in detail throughout this comprehensive guide!

The Role of Crypto and NFTs in Web3 Strategy

In today's digital landscape, Crypto and NFTs have emerged as powerful tools for individuals and businesses alike. As a high-end Crypto and NFT portfolio and Web3 strategy consultant, Megan Nilsson understands the significance of these technologies in shaping the future. With her expertise, she helps companies, investors, and celebrities navigate the complex world of Crypto and NFTs.

One of the key aspects of Megan's work is understanding the rise of Crypto and NFT portfolio management. As more individuals and institutions recognize the potential for growth and diversification in this space, the demand for expert guidance has increased. Megan's role is to provide strategic advice on how to build and manage a successful Crypto and NFT portfolio.

Moreover, Crypto and NFTs have had a profound impact on companies, investors, and celebrities. These technologies offer new avenues for investment, fundraising, and brand building. By leveraging Crypto and NFTs, businesses can tap into a global network of investors and enthusiasts, while individuals can explore unique opportunities for financial growth.

As a Web3 keynote speaker and podcast host, Megan plays a crucial role in promoting Crypto and NFTs to a wider audience. Through her speaking engagements and podcast episodes, she educates people about the potential benefits and risks associated with these technologies. By sharing her insights and experiences, she helps individuals make informed decisions in this rapidly evolving industry.

Staying updated with Crypto and NFT trends is essential in this fast-paced industry. Megan emphasizes the importance of continuous learning and staying informed about the latest developments. By keeping up with industry news, attending conferences, and engaging with other experts in the field, individuals can stay ahead of the curve.

The Evolution of the Crypto Market

The Crypto market has experienced significant growth and transformation over the years. Major events and decisions have played a crucial role in shaping the market dynamics. One such event was the collapse of FTX, which occurred shortly after Megan hosted the Crypto stage at Web Summit. This unexpected turn of events had a profound impact on the market, highlighting the volatility and unpredictability of Crypto investments.

Decisions like the Ripple decision have also had a significant influence on the Crypto market. When news broke about the Ripple decision during one of Megan's podcast episodes with Mark Fidelman, it created a ripple effect (no pun intended) throughout the industry. The decision regarding XRP had implications for investors and traders, causing fluctuations in its price and affecting market sentiment.

One of the challenges in the Crypto market is distinguishing real news from fake news. With the rise of social media and online platforms, misinformation can spread rapidly, leading to confusion and uncertainty among investors. Megan acknowledges this issue and emphasizes the importance of educating people about the Crypto market to help them make informed decisions.

Education plays a vital role in empowering individuals to navigate the complexities of the Crypto market. Through her daily YouTube sessions and podcasts, Megan aims to provide accurate information and insights to her audience. By sharing her knowledge and expertise, she helps people develop a better understanding of the market trends and make informed investment choices.

The Influence of Major Players on the Crypto Market

Major players, such as BlackRock, have a significant influence on the Crypto market. BlackRock's involvement in the market validates the space in the eyes of the mainstream. This validation can lead to increased adoption and investment in Crypto assets. However, it is important to approach this with caution and not get caught up in the hype and euphoria surrounding these developments.

One of the key factors that many investors are eagerly anticipating is the introduction of a Bitcoin Exchange-Traded Fund (ETF). The approval of a Bitcoin ETF would provide a regulated and accessible way for institutional and retail investors to gain exposure to Bitcoin. This would likely result in increased liquidity and potentially have a significant impact on the market.

However, it is crucial to understand the cycle of the Crypto market and be prepared for potential corrections. Throughout Bitcoin's history, there have been periods of significant price corrections, often ranging from 20% to 50%. These corrections are a natural part of the market cycle and should not come as a surprise to informed investors. By zooming out and taking a long-term perspective, investors can better navigate these fluctuations and make strategic investment decisions.

The Future of the Crypto Market

As the Crypto market continues to evolve, there are several factors that will shape its future. One of these factors is the potential for altcoins to stand the test of time. While Bitcoin is the most well-known and widely adopted cryptocurrency, there are numerous altcoins that offer unique features and use cases. It is important for investors to conduct thorough research and understand the fundamentals of these altcoins before making investment decisions.

For example, Cardano is an altcoin that has gained attention for its focus on scalability and sustainability. By reading white papers and studying the technology behind these altcoins, investors can identify projects that have the potential to succeed in the long term.

Furthermore, the Crypto market is currently at a crucial point in its cycle, with a mega bull run potentially on the horizon. The Bitcoin halving event, which occurs approximately every four years, has historically been followed by a significant price increase. This pattern suggests that we may be on the cusp of another major bull run in the Crypto market.

However, it is important to consider external factors such as politics and world events when analyzing the Crypto market. For example, an election year in the US has historically been bullish for Bitcoin. Additionally, economic recessions and monetary policies can have a significant impact on the value of cryptocurrencies.

The Power of Initiative in Web3

Initiative plays a crucial role in the growth and success of projects in the Web3 space. One prime example of this is the Web Summit, which started from scratch and has now become a highly successful event that sells out every time. This growth can be attributed to the initiative taken by the organizers to create a platform that brings together industry leaders, innovators, and enthusiasts in the Web3 community.

Similarly, taking initiative can have a significant impact on individual projects within the Web3 ecosystem. For instance, when someone decides to shift their focus from traditional digital marketing subjects to Web3 topics, such as blockchain and cryptocurrencies, they may see a remarkable growth in their podcast audience. By putting their energy into exploring and discussing these emerging technologies, they are able to attract a larger audience who are interested in learning about the latest developments in the Web3 space.

Furthermore, initiative is also crucial in driving affiliate marketing in the Web3 space. Traditional affiliate marketing often lacks transparency and can be slow when it comes to payment processing. However, by leveraging smart contracts on the blockchain, affiliates can enjoy a more transparent and efficient system. When an affiliate sends someone to a website or platform through their unique referral link, the smart contract is triggered, ensuring that they receive immediate payment once the person signs up or makes a purchase. This eliminates the friction and uncertainty associated with traditional affiliate marketing.

The Advantages of Blockchain in Affiliate Marketing

Blockchain technology offers several advantages when it comes to affiliate marketing. One of the key benefits is the use of smart contracts, which revolutionize the way affiliate transactions are conducted. Smart contracts are self-executing contracts with the terms of the agreement directly written into code. In the context of affiliate marketing, this means that when an affiliate sends someone to a website or platform through their unique referral link, a smart contract is triggered, ensuring that they receive immediate payment once the person signs up or makes a purchase.

This system offers transparency and efficiency that is often lacking in traditional affiliate marketing. With blockchain-based affiliate marketing, there is no need to wait for payment or worry about whether the affiliate will be compensated fairly. As soon as the conditions specified in the smart contract are met, the payment is automatically transferred to the affiliate's account. This eliminates any friction or uncertainty in the payment process and provides a seamless experience for both affiliates and merchants.

In contrast, traditional affiliate marketing often suffers from a lack of transparency. Affiliates may not have access to real-time information about how many people have purchased through their referral links or how much commission they are entitled to. This lack of transparency can lead to frustration and mistrust between affiliates and merchants. However, with blockchain-based affiliate marketing, all transactions are recorded on the blockchain, making it easy to track and trace every transaction. Affiliates can see exactly how many people have made purchases through their links and verify that they are receiving the correct commission.

Overall, blockchain technology brings significant advantages to affiliate marketing by providing transparency, efficiency, and trust. By leveraging smart contracts and the immutability of the blockchain, affiliates can enjoy a more seamless and reliable experience, while merchants can benefit from increased transparency and accountability in their affiliate programs.

The Intersection of Web3, Marketing, and Digital Identity

Web3 technology is not only transforming affiliate marketing but also intersecting with other areas such as marketing and digital identity. This intersection opens up new possibilities for creating unique digital collectibles, organizing metaverse events, and establishing digital identity on the blockchain.

7.1. The use of blockchain in creating unique digital collectibles

One exciting application of Web3 technology is the creation of unique digital collectibles that are minted on the blockchain. These collectibles can take various forms, such as 3D, VR, or AR assets, and they offer a level of uniqueness and scarcity that traditional collectibles cannot match. By leveraging blockchain technology, these digital collectibles can be securely owned, traded, and verified on the blockchain.

For example, in the podcast mentioned earlier, the host mentioned that they would be giving out collectibles to podcast guests. These collectibles would be minted on the blockchain, ensuring their uniqueness and authenticity. This combination of Web3 technology and marketing creates an exciting opportunity to engage with audiences and reward them with exclusive digital assets.

7.2. The role of Web3 in organizing metaverse events

Web3 technology also plays a crucial role in organizing metaverse events. The metaverse refers to a virtual reality space where users can interact with each other and digital assets in real-time. By leveraging Web3 technology, organizers can create immersive experiences within the metaverse that combine elements of gaming, social interaction, and commerce.

For example, the podcast host mentioned that they were organizing metaverse events where attendees could have a digital identity on the blockchain. This means that participants can have a unique presence within the metaverse that is verifiable and secure. This integration of Web3 technology and metaverse events creates a new frontier for marketing and engagement, where brands can interact with their audience in innovative and immersive ways.

7.3. The potential of digital identity on the blockchain

Digital identity is another area where Web3 technology holds great potential. Traditional digital identity systems often suffer from issues such as data breaches, lack of control over personal information, and identity theft. However, by leveraging blockchain technology, individuals can have more control over their digital identities and ensure the security and privacy of their personal information.

For example, the podcast host mentioned that they were exploring the concept of digital identity on the blockchain. This means that individuals can have a verifiable and tamper-proof digital identity that can be used across various platforms and services. This has implications not only for marketing but also for areas such as online authentication, access to services, and privacy protection.

7.4. The importance of education and motivation in promoting Web3 and digital identity

While Web3 technology offers immense potential, its adoption and understanding are still in the early stages. Therefore, education and motivation play a crucial role in promoting Web3 and digital identity to a wider audience. By providing clear explanations, inspiring examples, and actionable steps, individuals can be empowered to embrace these technologies and take advantage of the opportunities they offer.

The podcast host mentioned that they were actively involved in educating people about Web3 through their podcast and speaking engagements. They emphasized the importance of inspiring people, motivating them to take action, and helping them overcome any hesitations or uncertainties they may have.

By combining education with real-world examples and success stories, individuals can see the tangible benefits of Web3 technology and digital identity. This can create a sense of urgency and encourage them to seize the opportunities presented by these technologies.

The Future of Web3 and AI in Marketing and Education

As Web3 technology continues to evolve, it is important to consider its potential impact on marketing and education. In particular, the integration of Web3 with artificial intelligence (AI) presents exciting opportunities for enhancing education and transforming the way products are sold in the Metaverse.

8.1. The role of AI in enhancing education in the Web3 space

AI has the potential to revolutionize education by providing personalized learning experiences, automating administrative tasks, and improving the overall efficiency of educational processes. In the context of Web3, AI can play a significant role in enhancing the way we educate and engage with learners.

For example, AI-powered chatbots can provide instant feedback and support to learners, helping them navigate through complex concepts and providing personalized recommendations for further learning. AI algorithms can also analyze learner data to identify patterns and adapt instructional materials accordingly, ensuring that each learner receives a tailored educational experience.

Furthermore, AI can assist educators in creating immersive and interactive learning environments within the Metaverse. By leveraging AI technologies such as natural language processing and computer vision, educators can design virtual simulations and augmented reality experiences that enhance student engagement and understanding.

8.2. The convergence of Web3, Crypto, Blockchain, NFTs, and Metaverse

The convergence of Web3, crypto, blockchain, NFTs, and the Metaverse is a fascinating development that holds immense potential for various industries, including marketing and education. These technologies are coming together to create new possibilities for digital ownership, decentralized finance, virtual economies, and immersive experiences.

For instance, companies like Kia are already exploring the use of AI chatbots to sell cars in the Metaverse. This innovative approach allows customers to interact with virtual sales representatives and make informed decisions about their purchases. This integration of AI, Web3, and the Metaverse represents a glimpse into the future of marketing, where virtual experiences and digital assets play a central role.

Similarly, in the education sector, the convergence of these technologies can enable the creation of virtual learning environments where students can explore immersive simulations, interact with NFT-based educational content, and collaborate with peers in decentralized virtual classrooms. This combination of Web3, crypto, blockchain, NFTs, and the Metaverse has the potential to revolutionize education by providing engaging and interactive learning experiences.

8.3. The future of selling products in the Metaverse using AI chatbots

The use of AI chatbots for selling products in the Metaverse is an emerging trend that showcases the potential of combining AI and Web3 technologies. Companies like Kia are already leveraging AI chatbots to facilitate sales transactions within virtual environments.

By using AI-powered chatbots, customers can interact with virtual sales representatives who can answer their questions, provide product recommendations, and guide them through the purchasing process. This approach offers a seamless and personalized shopping experience within the Metaverse.

Furthermore, AI chatbots can leverage data analytics to understand customer preferences and behaviors, allowing companies to tailor their marketing strategies and product offerings accordingly. This level of personalization and automation can significantly enhance the efficiency and effectiveness of marketing campaigns in the Web3 era.

8.4. The importance of catching the wave of Web3 and AI in marketing and education

As Web3 and AI continue to shape the future of marketing and education, it is crucial for individuals and organizations to catch the wave and embrace these technologies. The rapid pace of technological advancements means that those who adapt early will have a competitive advantage in the market.

For marketers, understanding and leveraging Web3 and AI technologies can unlock new opportunities for customer engagement, data-driven decision-making, and personalized marketing campaigns. By embracing these technologies, marketers can stay ahead of the curve and deliver innovative experiences to their target audience.

In the education sector, adopting Web3 and AI technologies can revolutionize the way students learn and educators teach. By incorporating immersive experiences, personalized learning paths, and AI-powered support systems, education can become more engaging, effective, and accessible to learners of all backgrounds.

Overall, the future of Web3 and AI in marketing and education is promising. By embracing these technologies and exploring their potential applications, individuals and organizations can position themselves at the forefront of innovation and drive meaningful change in their respective fields.

Wrapping Up

As we conclude our exploration of the role and impact of Crypto, NFTs, Web3 strategy, and AI in marketing and education, there are a few key takeaways to remember.

  • The convergence of Web3 technology with crypto, blockchain, NFTs and the Metaverse is creating new opportunities for digital ownership, decentralized finance and immersive experiences. This has significant implications for various industries including marketing and education.
  • AI is poised to revolutionize both these sectors by providing personalized learning experiences in education as well as enhancing customer engagement through data-driven decision-making in marketing.
  • The importance of staying updated with these rapidly evolving technologies cannot be overstated. Early adopters will have a competitive advantage in this fast-paced industry landscape.

However, one question remains: Are businesses ready to fully embrace these emerging technologies or do they still need more time to understand their potential? Until next time!

Discussing Bitcoin's Future, ETFs, and Spain's Growing Crypto Hub

Crypto Megan and Joeri Billast at Web Summit in Lisbon


[01:07] What are the exciting things that happened to you in the last 12 months? 

[02:14] What are your thoughts on the challenge of distinguishing between real and fake news, especially considering the prevalence of misinformation? 

[03:59] What's your take on the timing and potential impact of market investments, considering the uncertainties often associated with such approvals? 

[06:45] Do you follow the movements of Alt-coins, considering the potential for significant fluctuations and the confusion it may cause for many investors? 

[07:45] Where do you draw inspiration and insights from? I heard you mention podcasts and TikTok channels; are these primary sources for you, or do you have other sources that influence your perspectives? 

[09:50] What are your views on the Binance? 

[11:02] Do you see any differences in how people approach crypto in countries around the world? 

[12:34] How do you explain cryptocurrency to people who inquire about it, and do you have any tips for convincing them to explore it? 

[18:11] What's on your schedule currently, especially considering the project in Spain? 

[19:39] Are you currently utilizing or exploring the use of AI in your endeavors or projects? 


"In these 200 days, historically has been the best time to buy Bitcoin throughout all of the cycles, this period before the run-up." - Megan Nilsson 

"Once the news, the mainstream media news, comes in, it's kind of like who do we believe?" - Megan Nilsson 

"It's important not to get sucked up in all of the news and hype and euphoria." - Megan Nilsson 

"The only consistent thing in human history is emotions." - Megan Nilsson 

"I think [AI] plays a huge role in education and enhancing the way we educate and the different things we can do." - Megan Nilsson 



200 Days to Halving: 

The Crypto Megan podcast: 





About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast