Discover How Valos Makes Crypto a Productive Asset for Everyone – with Lauri Marekwia, Co-Founder

The episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos. 

Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors.
• Journey from speculation to productive asset management 
• Challenges in navigating regulations and compliance 
• Importance of building user trust in crypto 
• Behavioral differences between new and long-term crypto investors 
• The potential of tokenization in asset management 
• Advice for entrepreneurs to innovate in the crypto space

Transformative Insights from Lauri Marekwia: Making Crypto a Product Asset

In the this podcast episode, I had the pleasure of interviewing Lauri Marekwia, the co-founder and CIO of Valos, on my podcast. Our conversation revolved around a fascinating shift in the perception of cryptocurrency—from a speculative trading asset to a valuable product asset. Lauri's insights are pivotal as they encourage a mindset change, urging investors to look beyond volatile price swings and recognize the inherent value that crypto can offer.

As we discussed, one of the key aspects of this transformation is the understanding of the long-term value of crypto. Lauri emphasized that unlike traditional stocks or bonds, cryptocurrencies have unique attributes that can provide substantial benefits over time. For instance, Bitcoin's capped supply positions it as a potential hedge against inflation, while Ethereum's smart contract capabilities open doors to innovative applications across various industries. It was enlightening to hear Lauri articulate how these fundamentals can help crypto evolve into a product that serves real-world needs.

We also explored the potential for creating passive income opportunities within the crypto space. Lauri shared that staking and lending platforms allow investors to earn rewards and generate interest on their holdings. This approach not only enhances the appeal of crypto as an investment but also aligns with a more sustainable strategy for wealth generation. I found it compelling how Lauri highlighted the importance of building a portfolio that works for the investor rather than constantly monitoring the market for quick trades.

Our conversation took an interesting turn as we examined the changing behavior of investors. Lauri noted that many individuals are now conducting thorough research, seeking projects with solid fundamentals and long-term viability. This trend fosters a community of informed investors who prioritize value over volatility, which I believe is crucial for navigating the evolving landscape of cryptocurrency.

In summary, my discussion with Lauri underscored the importance of recognizing the long-term value of crypto and embracing opportunities for passive income. The shift from trading to investing is not just a strategy; it's about unlocking the true potential of cryptocurrencies and building a more resilient financial future.

Understanding the Shift from Trading to Investing

During our podcast, Lauri and I delved deeper into the significance of the shift from trading to investing in cryptocurrency. This transition reflects a fundamental change in mindset. Many individuals are moving away from the frenetic pace of day trading and adopting a more patient approach. Lauri pointed out how this shift encourages a deeper understanding of the long-term value of crypto.

We discussed how, unlike traditional financial instruments, cryptocurrencies possess unique characteristics that can lead to sustainable growth. The decentralized nature of blockchain technology, for instance, offers a level of security and transparency often lacking in traditional systems. This realization prompts investors to view cryptocurrencies as legitimate assets that can appreciate over time.

Laure and I also highlighted the rise of decentralized finance (DeFi) platforms, which provide innovative solutions that empower users to take control of their finances. By engaging with DeFi, investors can actively participate in an ecosystem that rewards them for their contributions while enhancing the overall utility of their crypto holdings. We saw how the emergence of non-fungible tokens (NFTs) further illustrates the maturation of the crypto space, allowing creators and collectors to monetize their work in unprecedented ways.

In conclusion, our dialogue emphasized that the evolving investor behavior reflects a broader shift towards informed investing. By understanding the underlying technology and focusing on long-term growth, both new and seasoned investors can navigate the cryptocurrency landscape with confidence.

Navigating the DeFi and CeFi Landscape

In our podcast episode, we also tackled the importance of understanding the DeFi (Decentralized Finance) and CeFi (Centralized Finance) ecosystems. These models each present distinct advantages and challenges, and navigating between them can significantly influence investment strategies.

Lauri expressed his appreciation for DeFi, noting that it operates on blockchain technology and allows users to engage in financial transactions without intermediaries, opening up possibilities such as lending and earning interest on crypto assets. I found it empowering to hear how DeFi places control in the hands of users, prioritizing transparency and accessibility.

However, we also recognized the value of CeFi solutions. Centralized exchanges, like Coinbase and Binance, offer user-friendly interfaces and customer support, which can be especially beneficial for newcomers to the crypto space. Lauri and I discussed how these two models can complement each other, as hybrid models allow users to enjoy the benefits of both worlds.

Ultimately, our conversation shed light on the importance of finding the right balance between DeFi and CeFi, enabling investors to make informed decisions that align with their financial goals.

Building Trust in a Distrustful Environment

Another crucial topic we explored was the challenge of building trust in the cryptocurrency space. Lauri acknowledged that the rapid rise of crypto has often been met with skepticism due to scams and market volatility. He emphasized that establishing trust begins with transparency. When companies openly share their processes and goals, they create an environment where investors feel secure.

We also discussed the role of regulation in enhancing trust. While some may view regulation as a hindrance, Lauri sees it as a necessary framework for establishing credibility. Companies that adhere to regulatory standards demonstrate their commitment to ethical practices, which can significantly impact investor confidence.

Engaging with clients was another vital strategy we discussed. Building relationships through open communication fosters a sense of community and support. Lauri shared that platforms that actively solicit user feedback and make improvements based on that input can cultivate loyalty and trust.

In essence, our dialogue highlighted the importance of transparency, regulation, and client engagement in building trust within the cryptocurrency ecosystem.

Seizing Opportunities in Tokenization

As we wrapped up our conversation, Lauri and I discussed the transformative potential of tokenization. This process involves converting physical or digital assets into tokens on a blockchain, creating new markets and increasing liquidity.

Laureen pointed out that tokenization democratizes access to investments, allowing everyday investors to participate in high-value assets that were previously out of reach. I found it exciting to hear how tokenized assets can seamlessly integrate into existing financial products, creating innovative investment opportunities.

Building the infrastructure for sustainable yield generation through tokenization also piquanted my interest. By leveraging DeFi protocols, investors can earn passive income and contribute to overall market liquidity. Lauri's vision for the future of tokenization resonated with me, as it positions crypto holders to capitalize on new investment opportunities.

In conclusion, my interview with Lauri provided invaluable insights into the evolving landscape of cryptocurrency. From the transformation of crypto into a product asset to the importance of trust and tokenization, our discussion illuminated the path forward for investors and innovators alike. I'm excited to continue exploring these themes in future episodes of the podcast, and I hope our listeners find the insights as enlightening as I did.

Lauri Marekwia at Web Summit

Lauri Marekwia at Web Summit

KEY HIGHLIGHTS 

[01:28] What inspired you to build Valos, and how did your background in crypto trading and DeFi play a role? 

[05:15] You mentioned making crypto a productive asset—I believe those were your words. Can you break that down? What problem are you solving, and for whom? 

[10:15] Many in Web3 are still debating DeFi vs. CeFi. Where do you see the industry heading, and what’s your approach? 

[13:26] From your experience, how do crypto investors think differently from traditional ones? Any behavioral trends impacting user adoption? 

[16:21] With more regulations coming, it’s both helpful and challenging. How are you navigating compliance across different jurisdictions? 

[20:00] Beyond what you've mentioned, do you have any specific strategies for building trust in Web3? 

[22:10] Where do you see real, sustainable yield opportunities for crypto holders through tokenization? 

[26:21] You said one year in crypto feels like ten—where do you see Valos in the next 12–24 months? Any big milestones ahead? 

[28:01] For Web3 entrepreneurs and marketers listening, what’s one key piece of advice you’d give on building and communicating in this space? 

[29:44] If our listeners want to learn more about you and Valos, where should they go? 

NOTABLE QUOTES 

“I saw that the architecture and technology of blockchain offering these composable solutions for builders and transparency in financial solutions can actually offer something meaningful.” 

“I wanted to shift the focus from trading towards more passive income investing in the long term.” 

“I actually believe that we are already in a place where no one should actually just have their assets sitting idle when there is a way to make them productive.” 

“I think we are now in the last phases where founders have the possibility to come into crypto and disrupt the industry.” 

“I think it takes some time for people to understand the value and then we will see more people actually holding than just have been driving around the speculative behavior that volatility has also enabled.” 

 

MENTIONED RESOURCES 

Valos: https://valos.io/ 

Valos X: https://x.com/Valos_io 

Related episode: “Warren Buffett in a Web3 World”, with Matthew Snider


CONNECT 

LinkedIn: https://www.linkedin.com/in/lauri-marekwia-62432a160/ 

X: https://x.com/lauri_valos 

About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast