Ready to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.
Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype.
• Discussion on why understanding the macroeconomic environment is crucial
• Importance of creating and finalizing technology for real-world application
• Adaptive marketing strategies in times of uncertainty
• Shift from a focus on token prices to tangible product utility
• Building authentic and engaged Web3 communities
• Effective use of AI tools for optimizing marketing efforts
Reflections on My Conversation with Diana Felkina
As the host of the Web3 CMO Stories podcast, I had the incredible opportunity to sit down with Diana Felkina, a marketing powerhouse with a decade-long experience, half of which she dedicated to the blockchain industry. Our conversation was rich with insights, and I found her perspective on the evolving landscape of Web3 marketing truly enlightening.
Diana's journey into the Web3 space was fueled by her passion for technology and a personal experience during a financial crisis in Lebanon. She shared how this pivotal moment led her to embrace blockchain and cryptocurrencies, emphasizing the importance of finalizing technology and creating robust business strategies for real-world implementation. It was fascinating to hear how she navigated through such drastic economic changes and found her calling in the digital realm.
One of the key takeaways from our discussion was the significance of understanding the macroeconomic environment when allocating marketing budgets, especially in a downtrend. Diana stressed that timing is crucial, and we must be strategic about our spending to achieve meaningful results. I appreciated her emphasis on adaptive marketing, where flexibility and performance-based strategies are essential in uncertain times.
We also delved into the dependency many Web3 projects have on token prices and the hype culture that surrounds them. Diana passionately advocated for focusing on real utility and building authentic communities rather than just chasing short-term gains. Her insights on community engagement reminded me of the importance of creating value and fostering genuine relationships with our audience.
Moreover, our conversation touched on the role of AI in modern marketing strategies. Diana shared her experiences with various AI tools that enhance efficiency and allow marketers to create personalized content at scale. Her innovative approach to leveraging technology resonated with me and highlighted the need for marketers to adapt and stay ahead of the curve.
As we wrapped up our discussion, I couldn't help but feel inspired by Diana's commitment to building sustainable marketing practices in the Web3 space. Her advice to startups about aligning their strategies with emerging narratives and maintaining a focus on authentic engagement is something I believe resonates with many entrepreneurs today.
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This episode was packed with valuable insights, and I encourage listeners to take Diana's advice to heart. The future of Web3 marketing lies in our ability to innovate, adapt, and build meaningful connections. I am grateful for the opportunity to learn from Diana and share her wisdom with our audience.
Diana Felkina
KEY HIGHLIGHTS
[01:19] What was the pivotal moment that led you to shift to Web3 marketing?
[03:07] What are the biggest mistakes Web3 projects make when allocating their budgets?
[06:30] How important is it for Web3 projects to maintain marketing efforts during market downturns, rather than stopping completely?
[07:31] Many founders focus on token price as their main KPI. What are your thoughts, and what’s the right strategy instead?
[11:42] What’s the most effective way to build and retain an engaged audience?
[14:24] You've grown Web3 audiences of over 150,000. In the quality vs. quantity debate, what's your take on social media growth?
[17:14] What are your thoughts on AI in marketing? How do you use it, and what are its pros and cons?
[20:39] Being decentralized, what challenges do you face, and any tips on overcoming them?
[22:48] With so many conferences and events, how do you choose the right ones to attend or sponsor for maximum impact?
[28:22] If you had one piece of advice for a Web3 startup looking to scale its marketing, what would it be?
[30:37] Where can people connect with you? Where would you like me to send them?
NOTABLE QUOTES
“The best strategy that I can implement for my community and project is to finalize the technology and create a strong business strategy for real-world implementation.”
“It's crucial to understand if it's the right time to spend or not before deciding how much to spend on marketing budgets.”
“Adaptive marketing is key; I must do what is right for the current market dynamics, focusing on performance-based strategies.”
“Real utility is what makes communities happy, and ideally, they should be early adopters who help bring the technology to mass adoption.”
“Marketing without AI will make me obsolete; using AI helps me survive by making things faster, better, and more efficient.”
MENTIONED RESOURCES
Tectum: https://tectum.io/
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