TEDx Speaker | The Future CMO
In a World Where Everything Can Be Generated, Trust Cannot.
Joeri Billast brings clarity, credibility, and strategic depth to global stages – from Lisbon to Dubai, and recently TEDxChiado 2026.
As AI makes content faster, cheaper, and infinite, trust becomes the only real competitive advantage. Joeri helps marketing leaders understand why AI has commoditized competence and why the modern CMO must evolve from campaign manager to Chief Value Officer — and ultimately, a trust architect.

Joeri Billast, at TEDxChiado
Fluent in EN / NL / FR
TEDx speaker, keynote host, panel moderator & live podcast interviewer
Book Joeri for conferences, executive offsites, strategy days, summits, workshops & leadership events

Signature Keynote: The Future CMO – Why Trust Is the Only Thing AI Cannot Scale
Only 1 in 4 CMOs feel equipped to use AI strategically.
In this keynote, Joeri explores how AI did not just democratize competence — it commoditized it. The role of the CMO is being redefined: from campaign manager to trust architect, from execution to strategic influence.
Key themes include:
• AI as your narrative engine, not just another tool
• From rented media to owned communities
• Emotional connection > logic (because B2B is still human)
• Fractal storytelling: scaling visibility through trust
• Designing trust as an input, not an output
DGT Innovation 2025 (Lisbon, Portugal)
Marketing Plus 2024 (Cairo, Egypt)

More Than a Speaker:
Expert Moderator: Joeri moderates panels with empathy, clarity, and pace — ensuring all speakers shine while tying the narrative together.
Live Podcast Host: Bring Web3 CMO Stories to your stage and let your event’s best minds be heard and seen in full media format.
Strategy Circle Leader: Ask about custom VIP days, founder intensives, or follow-up sessions for select participants.
Why Event Organizers Choose Joeri
- Strategic AND Practical – Your audience leaves inspired and ready to implement.
- Deeply Prepared – Every talk is customized. Joeri weaves in platform trends, human psychology, and your industry.
- Multilingual – Speaks English, Dutch, French (and some German and Portuguese).
- Edge Thinker – Founder of Sintra Synergies. Builder of AI agents. Moderator of smart panels.
- Credible Voice – Sponsored by CoinDesk & RYO. Featured in Cryptopolitan, BitCourier, and more.
“Joeri’s keynote on The CMO of the Future was insightful, inspiring, and perfectly timed for today’s marketing leaders.”

Akram Saad
Co-Founder of Nexus & CO-ORGANIZER OF THE Marketing+CONFERENCE
“Joeri delivered an impactful keynote at DGTLX25 — energetic, insightful, and a perfect summary of where marketing and AI are heading.”

Flavio Horta •
CEO, DGT Innovation
“Joeri brought such great energy to Worktugal! His talk on trust and AI really clicked with our audience – smart, inspiring, and full of real-world insights.”

Van Vo
Co-founder REMOTE worktugal
Blockchain Futurist Conference 2024 (Toronto, Canada)
WOW Summit 2023 (Dubai)

WOW Summit 2023 in Dubai - Joeri Billast moderating the panel about "The Status of Decentralized Media"
Next Block Expo 2023 (Berlin, Germany)

Joeri Billast moderating a panel at NBX in Berlin: The Power of Community: Navigating the Shift from Web2 to Web3
BAM Marketing Congress 2023 (Brussels, Belgium)

Keynote Joeri Billast at BAM Marketing Congress: NFTs and the Metaverse as Game-Changers for SMEs
