Building in Public: Pixels’ Key to Community Engagement with Heidi Christine

Heidi Christine is the CMO of Pixels, the largest Web3 game by daily active users with over 5 million total players. Pixels is a social, casual Web3 game powered by the Ronin network, focusing on farming, exploration and creation in an open world. As CMO, Heidi is responsible for community, culture and growth, content creation and release management.

In our conversation, we explore how Pixels has built a vibrant and engaged community through consistent communication and community-driven development.

  • The importance of building in public and involving the community in the development process
  • Strategies for growing and nurturing a passionate community, such as weekly live streams and AMAs
  • Balancing community feedback with the team's vision for the game
  • Measuring community sentiment and using it to guide development decisions
  • The role of community in driving mass adoption of Web3 gaming
  • Heidi's excitement for the future of Pixels and the opportunities for expansion and innovation

Embark on a Captivating Journey into the World of Pixels

Prepare to be enthralled as we delve into the realm of Pixels, the largest web3 game by daily active users, boasting over 5 million total players. This immersive experience, powered by the Ronin network, invites you to explore a vibrant open world filled with farming, exploration, and boundless creation.

At the helm of this extraordinary venture is Heidi Alaru, the visionary CMO whose journey from electrical engineering to the forefront of web3 gaming is nothing short of inspiring. Her unwavering dedication to community, culture, and growth has propelled Pixels to unprecedented heights, redefining the boundaries of what a gaming community can achieve.

Building and Nurturing a Community in Web3

In the realm of web3, community is the lifeblood that fuels success. Heidi's journey with Pixels has been a testament to the power of building and nurturing a passionate community. The strategies employed by Heidi and her team have been instrumental in fostering a vibrant and engaged community that has propelled Pixels to the forefront of web3 gaming.

Building in Public

One of the core principles that Heidi swears by is building in public. Unlike traditional gaming studios that develop products behind closed doors, Pixels embraces transparency and involves its community every step of the way. By sharing their journey, challenges, and triumphs, they have cultivated a deep sense of ownership and belonging among their players.

"We build alongside our community. We take their feedback, their opinions, and we are constantly releasing new updates. It creates passion in our community, which means that there are people that have been involved in Pixels since day one for two and a half years, and they would die for us."

Engaging with Top Users

Heidi understands the importance of engaging with the most passionate members of the Pixels community – the top 5% of players who set the cultural tone. By fostering relationships with these dedicated individuals, Pixels has cultivated a sense of ownership and pride that trickles down to the broader community.

One of the key strategies employed by Heidi and her team is consistent communication. From the early days of hosting weekly Twitter Spaces to the current live-streamed AMAs (Ask Me Anything) on YouTube, Pixels has maintained an open dialogue with its community, addressing concerns, sharing updates, and fostering a sense of transparency.

Strategies for Community Growth

Heidi's approach to community growth is multifaceted, encompassing various strategies that have proven effective in the web3 space:

  • Energy Parties: Pixels has implemented "energy parties" during their Twitter Spaces and live-stream AMAs, where players can gather in the virtual theater and passively earn more in-game energy simply by being present. This innovative approach fosters a sense of community and rewards engagement.

  • Authenticity and Vulnerability: By showing up authentically and being vulnerable to the community's questions and concerns, Heidi and her team have built trust and fostered a deeper connection with their players.

  • Consistency: Pixels' unwavering commitment to consistent communication, whether through weekly live streams or addressing delays and challenges, has solidified their reputation as a transparent and reliable presence in the web3 gaming space.

As Pixels continues to evolve and expand, its community remains at the heart of its success, a testament to the power of building and nurturing a passionate following in the ever-evolving landscape of web3.

The Power of Live Streaming and AMA Sessions

One of the cornerstone strategies that Heidi and her team have employed to foster a deep connection with the Pixels community is the regular hosting of live streaming sessions and AMAs (Ask Me Anything). These interactive events have become a hallmark of the Pixels experience, allowing players to engage directly with the team, voice their concerns, and witness the project's evolution in real-time.

The journey began with humble beginnings, as Heidi recounts, "When Luke and I were in Miami two and a half years ago, the team was basically just Luke and I at that point. And I remember the community getting upset with us because we hadn't publicly announced anything for two weeks." This pivotal moment sparked the realization that consistent communication was crucial, leading to the inception of weekly Twitter Spaces.

However, Heidi's vision extended beyond mere audio interactions. She recognized the power of visual connection, stating, "I wanted to stop doing Twitter Spaces. I wanted to live stream. I wanted our faces on camera because back then in crypto, and still today, people like to remember that's great. Trust me. We get hacked all the time. It's because our identities are public."

Thus began the transition to live streaming on YouTube, a move that has solidified Pixels' commitment to transparency and authenticity. For over two and a half years, Heidi and Luke have faithfully hosted weekly AMAs, providing updates, addressing concerns, and fostering a sense of community through their unwavering presence.

"Through the good and the bad, even right now, on track to releasing Chapter Two, and it's gotten a bit delayed, which means that when we hop on our AMA every week, yeah, there's something big coming, you guys, just... just wait. Believe us, we're working really hard."

These live streaming sessions have become more than mere updates; they are a testament to the team's dedication to their community, even in the face of challenges and delays. By showing up consistently, answering questions, and embracing vulnerability, Heidi and her team have cultivated a deep sense of trust and loyalty among their players.

Implementing Energy Parties

In a stroke of ingenuity, Pixels has seamlessly integrated these live streaming events into the game itself through the implementation of "Energy Parties." Within the virtual world of Pixels, players can gather in the theater and passively earn more in-game energy simply by being present during the live streams and Twitter Spaces.

This innovative approach not only incentivizes engagement but also fosters a sense of community, as players come together to experience these events collectively. Heidi's enthusiasm is palpable as she describes the impact of these Energy Parties: "People love it. They always beg, like, 'When's the next energy party? I need more energy!'"

By blurring the lines between the virtual and the real, Pixels has created a truly immersive experience, where community engagement extends beyond the confines of the game itself, further solidifying the bond between players and the project.

Handling Feedback and Maintaining Vision

In the ever-evolving landscape of web3 gaming, striking a balance between community feedback and maintaining the core vision of the product is a delicate dance. Heidi and her team at Pixels have embraced this challenge head-on, implementing a multifaceted approach to gathering and incorporating feedback while staying true to their overarching goals.

Systems for Collecting Feedback

At the heart of Pixels' feedback loop lies a robust system designed to capture the pulse of the community. One such tool is Kenny, a feature request platform where users can submit ideas, upvote suggestions, and engage in a collaborative dialogue. As Heidi explains, "We get pinged on Slack when a feature request hits a certain number of upvotes, ensuring that the most popular ideas are promptly addressed."

However, the feedback process extends far beyond a single platform. Heidi and her team actively engage with the community across multiple channels, including Discord, Twitter, and during their live-streamed AMAs. "The minute I hop into Discord, there are twenty people responding with twenty different things – feature requests, bug reports, suggestions," she shares, underscoring the importance of maintaining an open line of communication.

The Role of Farmhands and Moderators

Central to Pixels' feedback loop are the "Farmhands" – a dedicated group of moderators who serve as the bridge between the community and the development team. These individuals, often among the top gamers themselves, represent the cultural fabric of Pixels, providing invaluable insights and perspectives.

"We meet with them every two weeks," Heidi explains, "and we talk about what's coming, what we're thinking. We ask them for feedback, advice – they really represent our culture and community." This direct line of communication ensures that the voices of the most passionate players are heard and incorporated into the decision-making process.

Balancing Community Feedback with Product Vision

While community feedback is invaluable, Heidi acknowledges the challenge of reconciling it with the team's overarching vision for the product. "Building in public is difficult," she admits, "because we're working with our designers and developers to create something we think everyone wants. But is it actually what people want?"

This conundrum is where the art of building in public comes into play. By strategically leaking glimpses of upcoming features and updates, Pixels can gauge community sentiment and make informed decisions about which ideas to prioritize and which to shelve – at least for the time being.

Measuring Community Sentiment

Underpinning this delicate balance is the concept of community sentiment, a metric that Heidi and her team closely monitor. "We measure everything based on sentiment," she explains. "How are people going to react to or enjoy this new update? Is it something we shouldn't bother wasting our time building because it's not going to be well-received?"

By staying attuned to the pulse of the community and leveraging a multitude of feedback channels, Pixels has cultivated a dynamic ecosystem where the voices of players are heard, respected, and thoughtfully incorporated into the product roadmap – all while maintaining the integrity of the team's vision and the technological feasibility of their ideas.

Practical Advice for Aspiring Web3 Community Builders

Drawing from her wealth of experience in fostering the vibrant Pixels community, Heidi offers invaluable insights and practical advice for aspiring web3 community builders.

Start with Consistent Communication

The foundation of any successful community lies in consistent and transparent communication. Heidi's journey with Pixels underscores the importance of this principle, as she recounts, "When Luke and I were in Miami two and a half years ago, the community got upset with us because we hadn't publicly announced anything for two weeks."

This pivotal moment sparked the realization that regular updates and engagement were crucial, leading to the inception of weekly Twitter Spaces and, eventually, live-streamed AMAs. Heidi's advice is straightforward: "Just live stream every week. Just do an AMA every week."

While the concept may seem simple, the execution requires unwavering commitment and dedication. As Heidi acknowledges, "It's not easy." However, the rewards of consistent communication are manifold, fostering trust, loyalty, and a deep sense of connection with the community.

Engage Authentically with Your Community

Beyond mere communication lies the art of authentic engagement. Heidi and her team have embraced vulnerability and transparency, answering questions candidly and embracing the unpredictability of live interactions.

"Back then, we had a rule that we would answer every single question that we got. It didn't matter what the question was, we would answer it," Heidi recalls. This level of openness and accessibility has been instrumental in cultivating a sense of trust and rapport with the Pixels community.

Furthermore, Heidi emphasizes the importance of showing up, even when the circumstances are challenging. "Through the good and the bad, even right now, on track to releasing Chapter Two, and it's gotten a bit delayed... we're still here, sitting here every week," she says, underscoring the team's unwavering commitment to their community.

Use Feedback Systems Effectively

In the dynamic world of web3, community feedback is the lifeblood of any successful project. Heidi and her team have implemented a multifaceted approach to gathering and incorporating feedback, leveraging tools like Kenny, a feature request platform, and fostering direct communication channels through Discord, Twitter, and live AMAs.

However, Heidi cautions against blindly implementing every suggestion. "It's not useful and important if you're not actually implementing what they're asking for," she says, emphasizing the need to strike a balance between community input and the team's overarching vision.

Balance Vision with Community Needs

Perhaps the most significant challenge in community building lies in reconciling the team's vision with the diverse needs and desires of the community. Heidi acknowledges the difficulty of this endeavor, stating, "Building in public is difficult because we're working with our designers and developers to create something we think everyone wants. But is it actually what people want?"

To navigate this challenge, Pixels employs a strategic approach, leaking glimpses of upcoming features and updates to gauge community sentiment. By closely monitoring this sentiment and leveraging the insights of key community members like the Farmhands, Heidi and her team can make informed decisions about which ideas to prioritize and which to shelve – at least temporarily.

Ultimately, Heidi's advice serves as a guiding light for aspiring web3 community builders, emphasizing the importance of consistent communication, authentic engagement, effective feedback systems, and a delicate balance between vision and community needs. By embracing these principles, projects can cultivate vibrant, passionate communities that drive innovation and foster long-term success in the ever-evolving web3 landscape.

The Importance of Community Engagement in Web3 Gaming

In the realm of web3 gaming, community engagement is not just a buzzword – it's the lifeblood that fuels success. Heidi's experience with Pixels underscores the pivotal role that an active, passionate community plays in shaping the trajectory of a project.

Active Participation and Listening

One of the core tenets of Pixels' approach is the philosophy of building in public. This ethos extends far beyond mere transparency; it's a commitment to actively involving the community in the development process, seeking their feedback, and incorporating their insights.

"We take their feedback, their opinions, and whatnot," Heidi explains, "and we are constantly releasing new updates." This iterative, collaborative approach fosters a sense of ownership and investment within the community, transforming players from passive consumers to active co-creators.

Handling Positive and Negative Feedback

Inevitably, community engagement brings both positive and negative feedback. Heidi acknowledges the importance of embracing both sides of the coin, emphasizing the need to "show up in the fun and the good times, and the bad times."

When faced with criticism or frustration from the community, the temptation to retreat or go silent can be strong. However, Heidi and her team have chosen a different path, opting for open dialogue and transparency. "Even right now, on track to releasing Chapter Two, and it's gotten a bit delayed... we're still here, sitting here every week," she says, underscoring their commitment to addressing concerns head-on.

The Role of Passionate Users

Within any thriving community, there exists a core group of passionate, dedicated individuals who serve as the cultural ambassadors and driving force behind the project's success. In the case of Pixels, these individuals are affectionately known as the "Farmhands."

"They really represent our culture, our community, and they are our top gamers most of the time," Heidi explains. By fostering a direct line of communication with these influential community members, Pixels can tap into a wellspring of invaluable insights, ensuring that the pulse of the community is accurately reflected in the game's development.

The Danger of Silence

Perhaps one of the most poignant lessons Heidi has learned is the perils of silence. She recalls a pivotal moment early in Pixels' journey when the community grew restless due to a lack of communication. "The community got upset with us because we hadn't publicly announced anything for two weeks," she recounts.

This experience served as a wake-up call, highlighting the importance of consistent, transparent communication. From that moment on, Pixels embraced a policy of regular updates, live streams, and AMAs, fostering an environment of trust and engagement with their community.

In the ever-evolving landscape of web3 gaming, the importance of community engagement cannot be overstated. By actively involving players in the development process, embracing both positive and negative feedback, cultivating relationships with passionate users, and maintaining a consistent line of communication, projects like Pixels can forge a deep, lasting connection with their community – a connection that serves as the bedrock for long-term success and innovation.

Overcoming Hurdles to Mass Adoption in Web3 Gaming

While the potential of web3 gaming is undeniable, the path to mass adoption is paved with challenges that must be addressed. Heidi's insights shed light on some of the key hurdles and potential solutions.

Leveraging YouTube for Wider Reach

One of the significant barriers to mainstream adoption is the limited reach of web3 gaming within traditional gaming communities. To bridge this gap, Pixels has embraced a strategic approach by leveraging the power of YouTube.

"We're trying to get more exposure on YouTube," Heidi explains. "We're trying to get more gamers, more traditional gamers, to see what we're doing." By tapping into the vast audience of YouTube gaming content creators, Pixels aims to introduce web3 gaming concepts to a broader demographic, fostering curiosity and interest.

Addressing Cultural Barriers

Beyond the technological hurdles, web3 gaming also faces cultural barriers. Heidi acknowledges the skepticism and resistance that often arise when introducing blockchain technology to traditional gamers.

"A lot of gamers are like, 'Oh, blockchain in gaming? Does bloody NFTs? No, no, no, don't do it like this,'" she says, reflecting on the prevailing sentiment. To overcome this resistance, Heidi advocates for a hands-on approach, encouraging developers to "make sure that you make like first steps very quickly to start learning it, to experiment with that and make your own judgment on it."

By fostering a culture of experimentation and first-hand experience, developers can dispel misconceptions and appreciate the true potential of web3 gaming technologies.

Improving User Experience (UX)

One of the most significant barriers to mass adoption is the complexity and friction often associated with web3 gaming experiences. Heidi emphasizes the importance of abstracting away this complexity, allowing developers to focus on creating engaging gameplay while leveraging the benefits of blockchain technology.

"Do not try to become a blockchain expert while being a game developer," she advises. "It's like the smart way to do it is to find the ways and tools that will abstract away the complexity of blockchain. Okay. And let you as game developer use the beauty of blockchain in context of your game."

By simplifying the user experience and seamlessly integrating web3 elements into the gaming experience, developers can lower the barrier to entry and appeal to a broader audience.

Ensuring Security and Trust

In the realm of web3 gaming, where digital assets and transactions are at the core, security and trust are paramount. Heidi underscores the importance of addressing these concerns head-on, leveraging the inherent transparency and immutability of blockchain technology.

"People will be like true owners of these assets, having them stored on their wallets," she explains, highlighting the potential for players to have genuine ownership over their in-game assets. By fostering a sense of security and trust, web3 gaming can overcome the skepticism often associated with traditional gaming models.

As the web3 gaming landscape continues to evolve, addressing these hurdles will be crucial for achieving mass adoption. By leveraging platforms like YouTube, addressing cultural barriers through experimentation, improving user experiences, and ensuring security and trust, projects like Pixels are paving the way for a future where web3 gaming becomes a mainstream phenomenon, seamlessly blending the thrill of gaming with the empowerment of decentralized technologies.

Promoting Diversity and Inclusion in Web3 Gaming

As the web3 gaming space continues to evolve, it presents a unique opportunity to foster an environment that celebrates diversity and promotes inclusion. Heidi's insights shed light on the challenges faced by women and minorities in this emerging industry, as well as the importance of representation and creating a safe, exciting space for all.

Challenges Faced by Women and Minorities

Despite the promise of decentralization and equal opportunity, the web3 gaming industry is not immune to the biases and barriers that have historically plagued the tech and gaming sectors. Heidi acknowledges the uphill battle that women and minorities often face in this male-dominated space.

"It's still a very male-dominated industry," she says, reflecting on her own experiences. "It's still very hard for women to get into this space, to be taken seriously, to be heard, to be respected."

Beyond gender disparities, Heidi also recognizes the challenges faced by individuals from diverse cultural and socioeconomic backgrounds. "It's also very hard for people from different cultures, different backgrounds, different socioeconomic statuses to get into this space," she adds, underscoring the need for greater inclusivity.

The Impact of Representation

Heidi firmly believes that representation plays a crucial role in inspiring and empowering individuals from underrepresented groups to pursue careers in web3 gaming. "It's so important to have role models, to have people that you can look up to and say, 'Hey, if she can do it, I can do it too,'" she explains.

By actively promoting and celebrating the achievements of women and minorities in the web3 gaming space, projects like Pixels can help break down barriers and inspire the next generation of diverse talent.

Creating a Safe and Exciting Space

Beyond representation, Heidi emphasizes the importance of creating a safe and exciting space for all individuals to thrive in the web3 gaming community. This involves actively addressing and combating toxicity, harassment, and discrimination, while fostering an environment that celebrates diversity and encourages open dialogue.

"We need to create a space where people feel safe, where people feel excited, where people feel like they can be themselves," she says, underscoring the need for a proactive approach to inclusivity.

Personal Stories of Inspiration

To illustrate the power of representation and inclusivity, Heidi shares a personal story that resonates deeply with her own journey. She recalls meeting a young woman at a gaming event who was initially hesitant to approach her, but eventually mustered the courage to share her aspirations.

"She came up to me and she said, 'I'm so inspired by you. I want to be like you. I want to work in this space,'" Heidi recounts, her voice filled with emotion. "And that, for me, was just like, 'Wow, I'm making a difference. I'm inspiring people.'"

Moments like these serve as a powerful reminder of the impact that representation and inclusivity can have on individuals from underrepresented groups, igniting their passion and empowering them to pursue their dreams in the web3 gaming space.

As the web3 gaming industry continues to evolve, it is imperative that projects like Pixels lead the charge in promoting diversity and inclusion. By actively addressing the challenges faced by women and minorities, celebrating representation, creating safe and exciting spaces, and sharing personal stories of inspiration, the web3 gaming community can foster an environment where talent and passion transcend boundaries, paving the way for a future where diversity is not just a buzzword, but a fundamental pillar of success.

Embracing the Future: Pixels' Exciting Journey Ahead

As Pixels continues to captivate millions of players worldwide, the team finds itself at an exhilarating crossroads, brimming with possibilities and potential avenues for growth. Heidi's infectious enthusiasm radiates as she shares her excitement about the project's future directions and the boundless opportunities that lie ahead.

Exploring Uncharted Territories

One of the most thrilling prospects for Pixels is the exploration of brand-new game loops that seamlessly integrate with the existing Pixel token ecosystem. "We've talked about building out brand new game loops that still utilize the Pixel token, which is super interesting," Heidi reveals, hinting at the team's ambition to push the boundaries of what's possible within their gaming universe.

By introducing fresh gameplay mechanics and experiences, Pixels aims to keep its community engaged and captivated, fostering a sense of continuous innovation and evolution. This approach not only ensures longevity but also showcases the versatility of the Pixel token, solidifying its position as a central pillar of the project's ever-expanding ecosystem.

Expanding the Pixels Universe

Beyond exploring new game loops, Pixels is also considering the potential for strategic acquisitions and horizontal expansions. "We've talked about potentially acquiring other games and expanding the Pixels universe horizontally," Heidi shares, painting a vivid picture of a vast, interconnected gaming multiverse.

By embracing this ambitious vision, Pixels could establish itself as a pioneering force in the web3 gaming realm, creating a rich tapestry of interconnected experiences that transcend the boundaries of a single game. This approach not only diversifies the project's offerings but also fosters a sense of community and shared experiences among players, further solidifying Pixels' position as a trailblazer in the industry.

Embracing Mistakes and Continuous Learning

What sets Pixels apart is its unwavering commitment to continuous learning and growth. Heidi proudly declares, "We're really proud of not being afraid to make mistakes and pull back and whatnot." This fearless attitude towards experimentation and iteration is a hallmark of the team's approach, fostering an environment where innovation thrives and setbacks are embraced as opportunities for improvement.

"It's gonna be interesting to see what works and what doesn't," Heidi adds, acknowledging the inherent uncertainties that come with charting new territories. However, it is this very spirit of curiosity and willingness to learn that propels Pixels forward, ensuring that the project remains at the forefront of the web3 gaming revolution.

A New Adventure Awaits

As Heidi reflects on the journey thus far, she can't help but feel a sense of excitement and anticipation for what lies ahead. "I feel like we're just at the start of a new adventure," she exclaims, her eyes sparkling with enthusiasm.

This sentiment encapsulates the essence of Pixels' approach – a relentless pursuit of innovation, a willingness to embrace challenges, and an unwavering commitment to pushing the boundaries of what's possible in the web3 gaming space. With a passionate community, a talented team, and a vision that knows no bounds, Pixels is poised to embark on a new adventure, one that promises to redefine the gaming experience and cement its legacy as a true pioneer in the world of web3.

Practical Steps to Get Involved with Pixels

For those intrigued by the world of Pixels and eager to immerse themselves in this vibrant web3 gaming community, Heidi offers a practical roadmap to get started. Her advice underscores the importance of engaging with the passionate community and leveraging the wealth of resources available to newcomers.

Joining Discord and Community Channels

Heidi's first recommendation is to join the Pixels Discord server, a bustling hub where the community congregates, shares insights, and offers support. "I actually think one of the best places to start is by joining our Discord, joining our community," she says, emphasizing the welcoming nature of the Pixels community.

By immersing yourself in this vibrant space, you'll have the opportunity to connect with like-minded individuals, ask questions, and receive guidance from experienced community members. The Discord server serves as a gateway to the Pixels universe, providing a platform for newcomers to learn, engage, and forge lasting connections.

Engaging with Helpful Community Members

One of the hallmarks of the Pixels community is its reputation for being incredibly helpful and supportive, especially towards new users. Heidi encourages newcomers to embrace this spirit of camaraderie and actively seek assistance from seasoned community members.

"If you just come in, you say, 'Hey, I've heard about Pixels. I listen to this podcast and I wanna get involved. I wanna start playing.' People will just immediately jump on it and say, 'Here's what you should do. Here's what you should go. Let me help you out,'" she explains, highlighting the community's eagerness to guide and mentor those new to the Pixels ecosystem.

Exploring Pixels' Website and Gameplay

While the community channels offer a wealth of knowledge and support, Heidi also recommends diving into the Pixels website ( to experience the game firsthand. "You can head over there, make an account, chat with Barney. Have a good time," she says, referring to the game's friendly AI assistant.

By immersing yourself in the gameplay, you'll not only gain a deeper understanding of the Pixels universe but also have the opportunity to connect with other players, participate in events, and contribute to the ever-evolving narrative of the game.

Staying Updated with AMA Sessions

One of the cornerstones of Pixels' community engagement strategy is their weekly AMA (Ask Me Anything) sessions, where the team provides updates, addresses concerns, and fields questions from the community. Heidi encourages newcomers to tune in to these sessions, as they offer a unique opportunity to stay informed about the latest developments and gain insights into the project's future plans.

"We're also releasing Chapter Two very soon, which is going to be a huge update for the game," Heidi teases, hinting at the exciting developments on the horizon. By participating in these AMA sessions, newcomers can stay ahead of the curve and be among the first to experience the latest additions to the Pixels universe.

With a vibrant community, a wealth of resources, and a team dedicated to fostering an inclusive and engaging environment, Pixels offers a unique opportunity for individuals to embark on a web3 gaming adventure like no other. By following Heidi's practical advice, newcomers can seamlessly integrate into this thriving ecosystem, forge lasting connections, and contribute to the ever-evolving narrative of Pixels.

Wrapping Up: The Power of Community in Web3 Gaming

As we conclude our exploration of Pixels and the insights shared by Heidi Alaru, one resounding theme emerges: the power of community in shaping the success of web3 gaming projects. From fostering a passionate following through consistent communication and authentic engagement to embracing feedback and maintaining a delicate balance between vision and community needs, Pixels has exemplified the art of building and nurturing a vibrant community.

Heidi's journey with Pixels serves as a testament to the transformative impact that a dedicated community can have on a project's trajectory. By embracing the philosophy of "building in public" and involving players every step of the way, Pixels has cultivated a deep sense of ownership and investment among its community members, propelling the game to unprecedented heights.

The Impact on Readers and Society

The lessons gleaned from Heidi's experiences resonate far beyond the confines of the gaming industry. In an era where community engagement and co-creation are becoming increasingly vital across various sectors, the principles espoused by Pixels offer a blueprint for fostering meaningful connections and harnessing the collective power of passionate individuals.

As we navigate the ever-evolving landscape of web3 and decentralized technologies, the importance of building inclusive and diverse communities cannot be overstated. Heidi's insights on promoting representation and creating safe, exciting spaces for all serve as a powerful reminder of the transformative impact that inclusivity can have on individuals and society as a whole.

Final Thought to Ponder

As we bid farewell to our exploration of Pixels, one final thought lingers: the true power of web3 gaming lies not in the technology itself, but in the communities it fosters. By embracing the principles of transparency, authenticity, and co-creation, projects like Pixels have the potential to transcend the boundaries of traditional gaming and usher in a new era of collaborative, decentralized experiences that empower and unite individuals from all walks of life.

Call to Action

For those inspired by the world of Pixels and eager to embark on their own web3 gaming adventure, the path forward is clear: join the vibrant community, engage with seasoned members, immerse yourself in the gameplay, and stay updated through the weekly AMA sessions. By embracing the spirit of community and co-creation, you too can contribute to the ever-evolving narrative of Pixels and be a part of the web3 gaming revolution.

Building in Public: Pixels' Key to Community Engagement with Heidi Christine

Heidi Christine


[01:12] What inspired your transition from electrical engineering?

[05:24] How critical was community building for the success of Pixels, a Web3 game, compared to traditional gaming communities?

[07:51] What strategies have you used to grow the community, and what lessons have you learned along the way?

[11:25] Is YouTube your main channel for audience engagement, and do you also regularly use Twitter Spaces?

[13:22] How do you balance maintaining the vision of the game with the feedback you receive?

[16:44] How do you measure sentiment?

[18:05] Is there anything else you'd like to share about mass adoption for Web3 gaming?

[20:00] At this moment, what are you most excited about for yourself, for Pixels, and for developments in the space?

[21:39] Where should my mixed audience of Web3 enthusiasts, Web2 newcomers, and curious gamers go for more information?


“I knew that if I failed, I wouldn't regret that, but I knew the one thing I might regret is not trying.”

“Our community is the reason that we have been as successful as we are. And, yeah, we would not be here without our community and the strengths of our culture.”

“The minute they stop talking about us and pixels and the project, that's when it's sad and things are not going well. Right. Maintaining high sentiment is always the goal, but it's not always that way.”

“I feel like we're just at the start of a new adventure and I'm really excited'more of what works and yeah, I would say the mindset and the atmosphere in three space. I still feel like everyone is more happy or is more positive about everything that is going on.”


Pixels Website:

Pixels Discord:

Pixels Twitter:




About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast