Web3 Marketing and the Power of Community with Amanda Cassatt

Embark on a revolutionary exploration of the internet's transformation with Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing. 

Our latest episode promises to equip you with a comprehensive understanding of how the digital landscape has evolved from its decentralized beginnings in Web1 to the immersive metaverse of Web3. You'll discover how these radical changes are reshaping the way we think about marketing, moving away from numbers to nurturing authentic relationships within online communities.

As we venture into the nitty-gritty of Web3 marketing, Amanda highlights the paramount importance of transparency and active stakeholder engagement. Marketing isn't just about broadcasting to an audience anymore—it's about participating with them. Get valuable insights into crafting community-driven initiatives and learning to measure success through the health and vibrancy of these groups, rather than mere statistics. Furthermore, we touch on the inventive strategies necessary when traditional advertising avenues are less accessible for crypto-related content.

Wrapping up this enlightening conversation, we delve into the ways traditional businesses can make their foray into Web3 without losing their core values. We'll discuss the role of blockchain in fostering a sense of community and recording history, and how to maintain authenticity in the wave of new technological trends. Amanda also shares her anticipation for her upcoming book "Web3 Marketing," poised to be an essential resource for navigating this uncharted territory. Join us for this thought-provoking episode that cuts through the complexities of Web3, providing clarity and direction for the future of digital engagement.

Exploring the Future of Web3 Marketing with Amanda Cassatt: Insights from the Web3 CMO Stories Podcast

Welcome to a journey through the evolving landscape of Web3 marketing, a domain where innovation meets strategy, and the future of digital engagement is being written today. Our recent episode of the "Web3 CMO Stories Podcast" hosted by Joeri Billast, featured an enlightening conversation with Amanda Cassatt, a prominent figure in the Web3 space. Amanda, known for her pivotal role at Consensys and her recent venture into authoring a book on Web3 marketing, shared valuable insights that are crucial for anyone looking to navigate this new era of digital marketing.

The Evolution of the Web and its Impact on Marketing

Amanda begins by tracing the roots of Web3 back to the inception of the internet. She emphasizes how Web3 is not a radical departure but a return to the web's original ethos – decentralized and open. This understanding is key to grasping the true potential of Web3 marketing, which lies in restoring the internet to a state where it is free from central control and facilitates direct value exchange.

Bitcoin, Ethereum, and the Paving of Web3

Discussing the role of Bitcoin and Ethereum, Amanda highlights their significant contributions to the Web3 framework. Bitcoin introduced the world to decentralized money, while Ethereum expanded this concept by introducing programmable blockchains. These technologies have laid the foundation for intricate financial systems and applications unique to Web3, offering marketers a new playground for innovation.

The Metaverse: A New Frontier for Marketers

Amanda's take on the Metaverse, which she broadly defines as any digital space that captures human attention, is particularly intriguing. She recounts her experience with creating a Sotheby's auction house replica in Decentraland, drawing more virtual attendees than the physical event. This example underscores the immense potential of the Metaverse for marketers to engage with audiences in novel and immersive ways.

Understanding Web3 Customers and Products

A critical aspect of Web3 marketing, as Amanda points out, is understanding the product and audience at a granular level. She argues that the marketing fundamentals remain unchanged but insists on the need for transparency and community involvement in the Web3 ecosystem. This approach requires marketers to not just disseminate information but to engage actively and meaningfully with their audience.

The Role of Community in Web3 Marketing

Community takes center stage in Web3 marketing. Amanda emphasizes the importance of nurturing genuine community engagement over merely inflating numbers. Quality interactions, valuable content, and active participation are the markers of a healthy Web3 community, offering a stark contrast to the superficial metrics often chased in traditional marketing.

Web3 Marketing and the Power of Community with Amanda Cassatt

Web3 Marketing by Amanda Cassatt

The Discovery Phase in Web3 Marketing

Web3 marketing requires a shift from conventional digital marketing strategies. With platforms like Twitter banning crypto language,

Amanda discusses the need to return to basics, leveraging organic channels and focusing on community-driven approaches. This includes tapping into developer forums, hackathons, and other grassroots initiatives where the Web3 community thrives. The goal is to engage audiences where they are most active and receptive.

The Importance of Content and Engagement

Creating engaging content is paramount in keeping the Web3 audience involved. Amanda advises focusing on the project's core values and creating discussions around relevant subject matters. This strategy helps in building a community even before the product launch, ensuring a captive audience ready to engage with the product.

The Concept of Web 2.5

Amanda introduces the concept of Web 2.5, explaining it as a transitional phase where businesses integrate Web3 elements without completely overhauling their existing models. This approach allows for a gradual and more practical transition into the Web3 space, enabling businesses to experiment and find their footing in this new landscape.

Preparing for the Next Wave in Web3

Looking ahead, Amanda expresses excitement about the influx of traditional financial institutions and fintech players into the Web3 space. She predicts that this will bring a new level of legitimacy and growth to the sector. Additionally, she highlights the increasing interest from the Asia-Pacific region, suggesting a global shift towards embracing Web3 technologies.


Our conversation with Amanda Cassatt on the "Web3 CMO Stories Podcast" was not just insightful but also a beacon for marketers navigating the Web3 space. Her perspectives on community building, understanding the nuances of Web3 marketing, and the evolving role of traditional businesses in this new era are invaluable. As we continue to explore the depths of Web3, the insights shared by Amanda serve as a guiding light for marketers aiming to make a mark in this exciting new frontier.

Key Takeaways:

  • Web3 is a return to the internet's original decentralized ethos.
  • Understanding the technology behind Bitcoin and Ethereum is crucial for Web3 marketers.
  • The Metaverse offers new, immersive opportunities for consumer engagement.
  • In Web3, community and quality engagement are more important than sheer numbers.
  • A shift towards organic and grassroots marketing strategies is vital in Web3.
  • The concept of Web 2.5 represents a practical approach for businesses transitioning to Web3.
  • The future of Web3 marketing is global, with significant movements in traditional finance and diverse regions like Asia-Pacific.

For more insights and discussions on the evolving world of Web3 marketing, don't forget to subscribe to our podcast and stay tuned for our next episode!

Web3 Marketing and the Power of Community with Amanda Cassatt

Amanda Cassatt

Engagement and Beyond: The Future of Web3 Marketing

This comprehensive overview of our podcast with Amanda Cassatt not only provides a deep dive into the mechanics and potential of Web3 marketing but also sets the stage for what lies ahead. As businesses and marketers adapt to this new digital paradigm, understanding the intricate balance between technology, community, and innovation becomes crucial.

Amanda's insights serve as a testament to the dynamic and ever-evolving nature of Web3 marketing. It's a space where traditional techniques merge with cutting-edge technologies, creating a unique blend that demands both creativity and technical understanding. Whether it's navigating the complexities of the Metaverse, building a community around blockchain projects, or adapting to the nuances of Web2.5, the lessons and strategies discussed in our podcast are invaluable assets for any marketer venturing into this new realm.

Final Thoughts: Embracing the Web3 Marketing Revolution

As we wrap up this insightful exploration, it's clear that Web3 marketing is not just a trend but a significant shift in how we approach digital engagement and community building. The insights shared by Amanda Cassatt underscore the importance of staying informed, adaptable, and innovative in this fast-paced, technology-driven landscape.

For those looking to delve deeper into the world of Web3 marketing, Amanda's book "Web3 Marketing: A Handbook for the Next Internet Revolution" is an essential resource. And for ongoing updates, discussions, and insights into the world of Web3, keep following the "Web3 CMO Stories Podcast."

Join us as we continue to explore the frontier of digital marketing in the Web3 era, where the possibilities are as limitless as the technology itself. Stay informed, stay engaged, and let's shape the future of marketing together.

Summary of Blog Article:

The blog article provides an in-depth analysis and summary of the "Web3 CMO Stories Podcast" episode featuring Amanda Cassatt. It covers key topics like the evolution of Web3, the role of Bitcoin and Ethereum, the significance of the Metaverse in marketing, the importance of community and content, and the concept of Web 2.5. The article also highlights future trends and offers insights for marketers navigating the Web3 space.

Web3 Marketing and the Power of Community with Amanda Cassatt

Web3 Marketing and the Power of Community with Amanda Cassatt


[02:26] What key lessons from the evolution of Web1 and Web2 do you consider crucial for grasping the potential of Web3? 

[04:41] How have Bitcoin and Ethereum influenced Web3 marketing strategies in your opinion? 

[07:35] What do marketers need to understand about the Metaverse's role, particularly in terms of consumer engagement? 

[10:51] How does the process of understanding your customer and product differ in Web3 compared to traditional marketing spaces? 

[14:29] In the realm of community in Web3, it's a recurring theme. How do we measure it, and what metrics should be employed? Are these metrics distinct from those in Web2? 

[17:30] How does community impact the discovery phase of the marketing funnel in Web3, and what insights can you share? 

[21:39] How, as outlined in Chapter 12 of your book, can users be effectively engaged over the long term in innovative ways within the Web3 context? 

[23:22] What's your perspective on Web2.5 and its relevance for marketers? 

[26:54] What's currently the most exciting development for you—whether in your business or within the evolving market landscape? 

Amanda Cassatt on the Web3 CMO Stories podcast

Amanda Cassatt on the Web3 CMO Stories podcast


"Web3 is, in a way, a return to the original values of the creators of the web that intended for it to be as free and open and decentralized as possible, rather than a completely new philosophy about how digital spaces should work." 

"Bitcoin was the first mega popular decentralized money system... Then Ethereum... offered a programmable blockchain that wouldn't only offer a decentralized, censorship-resistant, permissionless online value system, but also make that value programmable." 

"I have a very loose definition of metaverse... It means you're on the metaverse when you look at your phone, and the amount of time that people are spending in the metaverse... has seen absolute hockey stick growth over the last decade." 

"Web3 is ultimately a substrate for building incentive-aligned communities, and that enables brands or companies to have a way more engaged audience than they would otherwise." 

"The marketing protocol is actually always the same... It's figure out what you're selling, understand who your audience is, understand what they're paying attention to, and then get your message in front of them." 



Serotonin: https://www.serotonin.co/ 

Amanda’s Book: https://www.amazon.com/Web3-Marketing-Handbook-Internet-Revolution/dp/1394171951 



Twitter: https://twitter.com/amandacassatt 

LinkedIn: https://www.linkedin.com/in/amanda-cassatt/ 


About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast