Web Summit 2024: A Practical Guide to Making the Most of It

November

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First things first, Web Summit can feel a bit overwhelming, especially if it’s your first time here. I’ve been attending since it first arrived in Lisbon back in 2016, and every year it’s a whirlwind of tech enthusiasts, industry leaders, and fresh ideas buzzing with energy. It’s one of the world’s biggest gatherings for tech and innovation. Here’s how to make the most of it while enjoying the ride.

1. Keep Your Message Crystal Clear

Web Summit feels like a hive, with everyone moving quickly from one talk to the next. Most people don’t have time for long pitches, so prepare a short, clear version of your story: who you are, why you’re there, and what you’re about. Have different versions for different situations, like chatting in a food line versus meeting a busy executive. Getting straight to the point shows respect and makes an impact.

2. Network Like You Mean It

Opportunities for networking are everywhere, from Night Summit events to casual coffee breaks. Start conversations and be mindful. Some people may just be taking a breather. And the golden rule? Listen. If you can connect two people who might benefit from each other, do it. Facilitating connections adds immense value.

3. Use the Web Summit App

The Web Summit app is a game-changer. Use it to keep track of sessions, speakers, and to connect with fellow attendees. It also offers messaging, event updates, and helps you set up meetings in advance. Being prepared with the app can save time and keep you organized.

4. Be Smart About Side Events

Not all side events are equal, so choose those that align with your goals, whether it’s networking or learning. Innovationscene.pt, MeetUp, and Eventbrite can guide you to niche gatherings that match your goals. Arriving early to Night Summit events is also smart, as they tend to fill up quickly.

5. Take Care of Yourself

This might seem basic, but it’s essential. Stay hydrated, grab food when you can, and carry a power bank for your phone, which will be your lifeline for maps, apps, and connecting with others. Since moving to Sintra, I experience every day that a bit of nature can be refreshing. Consider checking out scenic spots like Pena Palace or the stunning mountain views nearby!

6. Dress for the Day

Web Summit is smart-casual. You’ll see everything from jeans and sneakers to business casual, so dress with comfort in mind, especially for meetings. November can be warm during the day and chilly at night, so layer up and carry a small umbrella, as showers are common.

7. Organize Your LinkedIn Contacts

LinkedIn is your best friend at Web Summit. Let your network know you’re attending, and make sure your profile is up to date. This keeps your network informed and helps you connect with attendees. Post-event, follow up with key contacts, waiting a few days to avoid inbox overwhelm.

8. Explore Giveaways and Demos

The expo floor is full of demos and giveaways. These are low-key ways to connect with startup teams and learn about new tech without the formality of a meeting. They’re great conversation starters and can be fun.

9. Enjoy Lisbon’s Food Scene

Lisbon is known for its incredible food, and it’s worth exploring. Traditional Portuguese dishes like bacalhau and pastel de nata are must-tries. For relaxed, memorable meetups, head to spots like Time Out Market (Mercado da Ribeira), Bairro Alto, or Alfama for a mix of local and international flavors.

Bonus Tip for Web3 and AI Enthusiasts

If you’re here for Web3 and AI, Web Summit is a goldmine for connecting with industry leaders. Inspired by these connections, I created Sintra Synergies: an immersive retreat to dive deeper with other innovators. Let’s connect at Web Summit, and I’d love to tell you more.

This guide ensures a balanced Web Summit experience, from maximizing networking to exploring Lisbon. Enjoy the event, make connections, and take in everything this vibrant city has to offer!

About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast