Step into the future of art with us as we traverse the fascinating realms of digital art and the metaverse alongside our esteemed guests, Auronda Scalera and Alfredo Cramerotti. They're the creative minds spearheading the innovative multiplicity of artistic direction at xxnft and co-directors of the Infinity Art Museum.
xxnft – the future of crypto is female xxnft is an art curating, collection management & publishing business focused on the work of women artists adopting new technologies such as blockchain and NFTs (non-fungible tokens i.e. digital, distributed proof of authenticity and ownership of an artwork).
The Infinity Art Museum is the first ever-evolving art museum in the Metaverse. It promotes art by connecting artists, curators, and collectors in a creative and immersive way.
As we venture deep into the heart of NFTs and digital art, prepare to uncover a whole new dimension of artistic potential that expands the boundaries of contemporary art beyond our wildest dreams.
This discussion takes an intriguing turn as we address the crucial issue of gender representation in the digital art space. Listen to firsthand accounts of the trials, tribulations, and triumphs encountered in creating a diverse community of women artists within the metaverse. Learn how digital art could serve as an equalizer, providing a platform for voices from underrepresented groups to be heard loud and clear.
Offering a unique perspective, Auronda and Alfredo shed light on the interplay between traditional art history and the digital realm. They highlight the importance of artistic vision in shaping the future of museums, both physical and virtual. Whether you're a creator, collector, or an enthusiast exploring the digital art world, this episode provides valuable insights and thought-provoking perspectives. Step in, and let's redefine the art world together.
Pioneering Digital Art and NFTs: An Insightful Conversation with Auronda Scalera and Alfredo Cramerotti
The digital art landscape is evolving rapidly, and its new frontier involves fascinating realms such as non-fungible tokens (NFTs) and metaverses. In a recent podcast, Joeri Billast, the host, sat down with Auronda Scalera and Alfredo Cramerotti, two eminent figures in the digital art and NFT space, to delve into their projects, perspectives, and predictions for the future of this intriguing domain.
The Infinity Art Museum: An Audacious Undertaking
Auronda and Alfredo, together with curator Valentino Catricala, have embarked on a revolutionary initiative called the Infinity Art Museum (IAM). It is a groundbreaking project aimed at creating the world's first NFT museum, with the vision of becoming an open, international, and peer-to-peer space for artists, creators, collectors, and digital art lovers.
IAM is entirely decentralized, allowing anyone globally to access, experience, and be a part of it. It's a project designed to change how we approach art curation, engaging both the physical and digital realms. Unlike traditional museums, the IAM does not involve a physical structure but takes the form of a constant online commissioning and collecting initiative.
An Homage to Women Artists in the NFT Space: Multiplicity XX
Auronda and Alfredo have identified a historical pattern in the NFT market that reflects trends seen in the traditional art world – the underrepresentation of female artists. As Alfredo noted, many women were active in the art scene in the mid-20th century, but their male counterparts overshadowed their visibility. Now, with the proliferation of NFTs, a similar pattern seems to be reemerging, with the majority of the best-selling NFTs created by male artists.
To counteract this disparity, Auronda and Alfredo established Multiplicity XX. This platform is dedicated to promoting the work of female artists in the digital space, striving to change the statistics from the onset and not decades later.
Marketing, Community Building, and the Metaverse
One of the keys to promoting digital art and metaverse experiences, according to Scalera and Cramerotti, is building a community. They emphasize the importance of fostering a strong community in the Web3 space, wherein the word of mouth is the most potent tool for bringing different actors together – artists, collectors, technical producers, and more.
The concept of the metaverse is a topic that came up during the conversation. The metaverse, as Auronda and Alfredo described it, is not just about Facebook or any single corporation. Instead, it's a much broader concept that can encompass numerous digital realities and platforms.
The Upcoming Multi-Location Exhibition: Web2Verse
Their most recent venture, Web2Verse, is a multi-location exhibition exploring the historical arc of digital art, from its mathematical patterns in the '50s and '60s to the current Web3 and NFT art. Each exhibition iteration will feature different artists, locales, institutional contexts, and associate curators, ensuring a unique, localized perspective.
This multi-location exhibition aims to decentralize art exhibitions, not confining them to a single massive event. Instead, it fosters a ground-up, decentralized structure, aligning with the ethos of Web3.
Connect & Conclusion
To stay updated on Auronda and Alfredo’s groundbreaking initiatives, you can follow them on Instagram and Twitter. These projects highlight the exciting opportunities that the digital art world and NFTs offer, proving that this emerging landscape is ripe with potential for artists, curators, and collectors alike.
In conclusion, the conversation with Auronda and Alfredo provides a glimpse into the transformative power of digital art and NFTs, and the potential they hold in reshaping the art world. By embracing the principles of decentralization, community-building, and inclusion, they are setting the stage for a future where art is accessible, diverse, and profoundly interconnected.
KEY HIGHLIGHTS (see clickable version on www.cmo-stories.com)
[01:43] What drew you to digital art, NFTs, and the metaverse? Could you share your journey?
[04:29] What are you doing with your experiences in art and the Metaverse?
[09:41] Are you integrating Digital art, NFTs, and other Web3 technologies together in your exhibition?
[11:57] How has the discussion around digital art changed from the academic view to the professional world? Are they still on parallel tracks?
[14:09] How have you been addressing the challenge of having more women in the Metaverse space? Can you share your approach and experiences regarding this issue?
[18:38] What marketing strategies are you using to promote Digital art and Metaverse experiences?
[20:23] How do you build and engage a community around the Metaverse, especially in terms of bringing artists and their existing audiences on board and helping them understand the possibilities and potential of the Metaverse?
[21:43] What can attendees expect from your multi-location exhibition on the historical part of digital art and NFTs? How do you plan to engage both physical and virtual audiences?
[25:37] Where can people follow you and stay updated on your activities and projects?
"With Infinity Art Museum, we are trying to give a sense to this new era, focusing on the importance of the curatorial and institutional role in this decentralization process." - Auronda Scalera
Alfredo Cramerotti: "Multiplicity XX is our attempt to counterbalance the current underrepresentation of female artists in the NFT world from the onset, rather than trying to fix it decades later." - Alfredo Cramerotti
"We consider the community as a network of skills, people that, in a certain moment, could collaborate or work together." - Auronda Scalera:
"When we talk about the metaverse, it's not only Facebook or a specific corporation; it's a wider concept that can embrace different realities and platforms." - Alfredo Cramerotti
"With Web2Verse, we are not organizing a unique massive event, but we are promoting a bottom-up initiative, which is decentralized and can activate different local realities." - Auronda Scalera
The Infinity Art Museum - A platform that aims to catalog and make sense of the rapidly evolving world of digital and NFT art. https://i-am.art/
Multiplicity XX - A platform that aims to correct the gender imbalance in the NFT space by promoting the work of female and female-identifying artists. https://xxnfts.wixsite.com/xxnftwomen
Art Dubai Digital - Not mentioned in detail in the transcript, but it appears to be another initiative by Alfredo Cramerotti and Auronda Scalera. https://www.artdubai.ae/
Web2Verse - An upcoming multi-location exhibition tracing the historical arc of digital art.
The W3X Web3 Mastermind group was mentioned by the host, Joeri Billast, as a resource for individuals interested in Web3. https://webdrie.net/w3xcelerate/