Today's guest is Tom Ruwitch.
He is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 – before most business people had even heard of email marketing.
Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.
[00:25] Who is Tom Ruwitch?
[01:13] How do you respond to those people who said that they don't have an interesting story to tell?
[05:16] What are you saying if people say to you that "it's complex to write my story, I don't have the skills to do that"?
[08:25] For you what is the most important skill that people need to tell stories?
[15:32] Do you have any tips on how to come up with great content ideas?
[23:02] Do you start with the headline and then write or does the headline come after that?
[26:59] What do you tell the people who say that they don't have anything interesting?
[30:19] What is the best place to connect with you?
"Story discovery is not just about pulling from your head, what you think you know, about your prospects."