Today's guest is Tracy Hazzard. She is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.
As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
KEY HIGHLIGHTS [00:38] Who is Tracy Hazzard? [01:12] What is podetize stands for? [02:44] Is connecting podcasting with monetization the idea of when you started the company? [07:51] Is measuring everything to see what works and what doesn't also something that you can do with your platform Podetize? [11:03] Should I take the effort to do the transcription and then start to edit, or just put it out there and then just mentioned that it's auto-generated for SEO purposes? [15:49] What do you think about the difference between audio podcasting and video podcasting? [25:33] What would be your advice if you were to start a podcast?
NOTABLE QUOTES "We should always level up our skills."
