S1 E15 Why Vahag Sees Social Media with as a Living, Breathing animal – with Vahag Karayan




My guest for this episode is Vahag Karayan, co-founder and CEO/CMO of BrandLens Inc, a revolutionary User-Generated SaaS video startup for agencies and brands.  

He has gone from NASA Engineer to leading large organizations in entertainment, medical device and defense (DARPA). His breadth of knowledge, cross-industry and disciplinary expertise are unparalleled. 

Currently, he is the co-founder and the CEO/CMO of BrandLens Inc, a revolutionary User-Generated SaaS video startup for agencies and brands.

As a lifelong learner, Vahag has a passion for the human brain & behavior, economics and technology.

 He holds an MBA, a master's degree in Computer Science and a bachelor's degree in Electrical Engineering. All from UCLA.


[01:43] Where are you from? What is your background?

[03:36] How did you start your company?

[05:45] If somebody asked you what BrandLens is, how would you explain it to them?

[09:42] If there was one thing that you could say that will make your product stand out comparing to others, what would it be?

[11:03] Is there something like a tool, tactic or a campaign that you use to find those people, to create brand awareness?

[15:50] Do you think that you will also collaborate with Twitter in the future?

[17:06] Is LinkedIn the channel that you yourself are the most active on?

[21:50] How can people connect with you?


·        I'm a more like you mentioned a career learner, and a generalist. I love learning about as many things as possible.

·        I see any social media channel as a living breathing animal. If you don't feed that animal good food, if you don't care, if you don't listen to that animal, if you don't engage with that animal, it's not going to grow or be your friend it is not going to grow and give you fruit, it's, just not going to add value for you.



·        https://brandlens.io/

·        https://www.offerfit.ai/


·        LinkedIn: https://www.linkedin.com/in/vahag
·        Email: vahag@brandlens.io

About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast