S1 Bonus E1: How to Make your Livestream Entertaining? – with Lux Narayan




Special bonus episode of the CMO Stories podcast with Lux Narayan, Obituarist, Tech Entrepreneur, Wannabe Comedian and Author

Lux believes that "So, what do you do?" is a tough question to answer and should certainly not be answered with the current title on your LinkedIn profile. 

In 2021, he published "Name, Place, Animal, Thing", an Amazon bestseller- to help people answer this dreaded question. He enjoys mining the intersections of various spheres of life and work, speaking of which... He is the CEO and a co-founder at StreamAlive, a category-defining, fun and engaging web application that helps livestreams and live events on Zoom, YouTube Live, and everything in between literally come alive. With the ability to track, increase, and convert engagement simply through the live chat, StreamAlive's goal is to help presenters and creators take their audiences from bored-away to blown-away.

Prior to founding StreamAlive, and prior to a creative and personal break, Lux was a co-founder and the CEO at Unmetric right up to their acquisition by Cision, the world’s largest “earned media platform” that’s now a part of Platinum Equity, a $20bn+ private equity group. He is a perpetual learner of "stuff' -- from origami and molecular gastronomy to stand-up and improv comedy. He enjoys reading obituaries and has given a talk on the TED main stage - on lessons from 2000 obituaries. This talk has been viewed over 2 million times and translated into every majorly spoken language.

[00:48] Who is Lux?
[01:18] How do all these different things that you do connect together?
[14:47] Are there other things that you're doing for your marketing? Like social media?
[17:09] Are there some features of evolution that you see coming to your product in the future?
[21:02] Are you seeing the market evolve when it comes to live streaming or video worldwide? 
[21:22] What are the kinds of people that are now in the beta group that is using your platform?
[25:10] Outside of the streaming market, is that something that interests you?
[27:56] Are there setups that you see that are why your product is the most used?


Linkedin: https://www.linkedin.com/in/luxnarayan/

About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast