Cultivating a Thriving Web3 Community with Chris Koronowski: Exploring Web3 Doers’ Remarkable Marketing Funnel, Content Repurposing, and the Power of Relationships

Ever wondered how to build a thriving Web3 community? Join us in this fascinating discussion with Chris Koronowski, the brains behind Web3 Doers, as he whisks us along his journey, from building a strong network, to creating compelling content and hosting engaging events that have led to the rapid expansion of his community. During our talk, Chris shares a blueprint that is rooted in trust, credibility, and the power of relationship-building within the Web3 space.

We traverse the world of analytics, exploring the global footprint of Web3 Doers and its remarkable marketing funnel that has successfully garnered a high conversion rate for video testimonials. Get an insider's perspective on the innovative ways Chris leverages AI tools to repurpose content and tap into the exciting realm of emerging technologies. If you're eager to contribute to this digital revolution and become a part of the vibrant Web3 Doers community, this insightful episode is a must-listen. Tune in and be inspired by Chris's vision of connectivity and collaboration powered by Web3 Doers.

Unleashing the Power of Video Content and Community Building in Web3

Ever wondered why video content has become so popular or how communities like Web3 Doers are thriving? Or perhaps you're curious about the future of emerging technologies like augmented reality, artificial intelligence, and blockchain?

This article delves into these topics, starting with an exploration of video content's rise to prominence. It discusses how this medium engages audiences effectively and enhances memory retention. The piece then shifts focus to community building, using the example of Web3 Doers - a diverse platform for professionals involved in the Web3 space. We also touch on strategies used by this community for engagement and growth.

The importance of balancing time involvement within communities is discussed next before moving onto content repurposing - a strategy that maximizes reach while saving effort. Finally, we look at the interconnectedness of AR, AI, and blockchain as part of the rapidly evolving digital landscape.

All these elements have significant impacts on how we consume information today and will shape our digital interactions in future. Whether you're a marketer looking to improve your strategies or just someone interested in understanding current trends better – this article provides valuable insights.

Ready to dive deep into these fascinating subjects? Let's get started!

The Power of Video Content

Video content has become increasingly popular in recent years, and for good reason. It offers a unique and engaging way to connect with audiences, providing a more immersive and interactive experience compared to other forms of content. Gary Vaynerchuk, also known as Gary Vee, is a strong advocate for the power of video content, emphasizing its importance in long format content. This includes video podcasts, which have gained significant traction as a content strategy.

Video podcasts, like the one being discussed in the transcript, offer a dynamic platform for sharing information and ideas. They allow hosts and guests to engage in meaningful conversations while capturing the attention of viewers through visual and auditory elements. This format enables deeper discussions and provides an opportunity for guests to share their expertise in a more comprehensive manner.

When it comes to engaging audiences, video content has proven to be highly effective. The combination of visuals, audio, and storytelling creates a compelling experience that captures viewers' attention and keeps them engaged throughout the entire video. This is particularly important in today's fast-paced digital landscape where attention spans are shorter than ever.

Furthermore, video content has a significant impact on audience retention. Studies have shown that people are more likely to remember information presented in video format compared to text or audio alone. The combination of visual and auditory stimuli enhances memory encoding and retrieval processes, making it easier for viewers to recall key points discussed in the video.

Building a Community: The Web3 Doers Story

The Web3 Doers community was founded by Chris Koronowski with the goal of bringing together individuals who are actively involved in the Web3 space. The community serves as a platform for Web3 entrepreneurs, freelancers, product builders, developers, marketers, and consultants to connect, collaborate, and grow together. The inception of Web3 Doers coincided with the launch of the Web3 Doers podcast, which helped to kickstart the community-building process.

Web3 Doers is unique in that it attracts individuals from various backgrounds and roles within the Web3 industry. This diversity is one of the community's strengths as it fosters a rich exchange of ideas and perspectives. Whether you're a developer working on blockchain solutions or a marketer promoting Web3 projects, there is a place for you in the Web3 Doers community.

The growth of the Web3 Doers community has been fueled by a series of events and networking opportunities. Chris and his team have organized numerous events through LinkedIn, inviting industry experts to share their insights and experiences. These events have not only attracted attendees but also motivated them to join the community. By providing valuable content and facilitating meaningful discussions, Web3 Doers has been able to establish itself as a go-to resource for individuals interested in the Web3 space.

Trust and credibility play a crucial role in community building, and Chris had already built a solid foundation before starting Web3 Doers. Through consistent content creation and active engagement on LinkedIn, Chris established himself as a trusted figure within the Web3 industry. This trust was instrumental in attracting guests for the podcast and later convincing them to join the community. By sharing his journey and expertise, Chris was able to build credibility and establish himself as a leader in the Web3 space.

The Tools and Strategies for Community Building

Web3 Doers has adopted a unique approach to community building, utilizing various tools and strategies to create a thriving and engaged community. One of the key platforms used for demand generation is LinkedIn. By creating valuable content and engaging with other creators in the Web3 space, Chris was able to attract like-minded individuals to join the community. LinkedIn served as a professional and trustworthy platform for connecting with professionals who are actively involved in building and doing things in the Web3 industry.

In addition to LinkedIn, Web3 Doers also leverages WhatsApp for community engagement. While Discord is often associated with Web3 communities, Chris found that his community members preferred to communicate on WhatsApp. This preference led to the decision to use WhatsApp as the primary communication channel for the general committee. By utilizing WhatsApp, Web3 Doers is able to foster real-time conversations, facilitate collaboration, and provide a more personalized experience for its members.

While Web3 tools play a significant role in the community building process, Web3 Doers primarily relies on web two solutions for its operations. The community utilizes the platform, a web two solution that allows for easy management of community members, event organization, resource sharing, and communication. This platform serves as a central hub for all community-related activities and enables efficient coordination among members.

Web3 Doers also incorporates various Web3 tools into its community building efforts. For example, the community offers an NFT membership pass called "Predators Pro" that provides lifetime access to exclusive benefits. This NFT membership pass is minted using the Hey Mint platform, a Web3-specific tool designed for minting NFTs. Additionally, Web3 Doers uses Cookie-free for data analysis and insights, allowing them to gather valuable information about their community demographics and behaviors.

Understanding community demographics and behaviors is crucial for effective community management. Web3 Doers has a global community, with members from 96 different countries. This diversity presents challenges in terms of organizing events and accommodating different time zones. To address this, Web3 Doers schedules events at a time that is convenient for members across various regions. By considering the global nature of the community, Web3 Doers ensures that all members have equal opportunities to participate and engage.

Balancing Time and Involvement in Communities

When it comes to community involvement, time management plays a crucial role. Being part of a community requires a commitment of time and effort, but finding the right balance is essential. Joeri, as a member of various communities, understands the importance of managing his time effectively. He acknowledges that everyone's time involvement will vary depending on their personal circumstances and priorities.

Within a community, there are different levels of engagement. Some members may be highly active, participating in discussions, attending events, and contributing regularly. Others may choose to be more passive observers, simply observing the chat and occasionally engaging when they have something to contribute. Both levels of participation have value and can provide benefits to individuals.

Passive participation allows individuals to stay informed about the community's activities and discussions without requiring a significant time commitment. They can still gain valuable insights and knowledge from the discussions taking place and may choose to attend events occasionally for additional value. This level of involvement is suitable for individuals who are currently in a busy phase of their journey, such as founders focused on building their companies.

Active participation, on the other hand, involves more frequent engagement and interaction within the community. This level of involvement allows individuals to build deeper connections with other members, contribute their expertise, and derive more value from the discussions and events. It requires a greater time commitment but can lead to stronger relationships and opportunities for collaboration.

Joeri serves as an example of someone who manages to find a balance between his busy schedule and active participation in communities. He recognizes that organizing his time effectively is key to being present in multiple communities simultaneously. While he cannot be actively engaged all the time, he makes an effort to allocate dedicated time for each community based on his priorities and commitments.

For instance, when Joeri is attending a conference or has other professional commitments, he may have less time to dedicate to community involvement. However, during periods when he has more flexibility in his schedule, he can allocate more time to engage with the community and contribute to discussions.

It's important to note that the level of time involvement in a community will vary for each individual based on their personal circumstances and priorities. Some individuals may have more time available to dedicate to community activities, while others may have limited availability due to other commitments. The key is finding a balance that works for each person and allows them to derive value from their participation in the community.

The Power of Content Repurposing

Content repurposing is a strategy that involves taking existing content and transforming it into different formats or repackaging it for various platforms. This approach offers several benefits, including maximizing the reach and visibility of your content, saving time and effort in content creation, and catering to different audience preferences.

The Concept and Benefits of Content Repurposing

Content repurposing involves taking a piece of content, such as a video podcast or blog post, and repackaging it into different formats to reach a wider audience. By repurposing content, you can extend its lifespan and make it more accessible to different segments of your target audience.

One of the key benefits of content repurposing is that it allows you to maximize the value of your existing content. Instead of creating new content from scratch, you can leverage your existing assets and give them new life by presenting them in different formats. This not only saves time and effort but also ensures that your valuable insights and knowledge reach a broader audience.

The Use of AI Tools in Content Repurposing

AI tools have revolutionized the process of content repurposing by automating certain tasks and making the process more efficient. These tools can help with tasks such as transcribing audio or video content, generating captions or subtitles, and even creating infographics or visual assets based on the original content.

For example, AI-powered transcription tools can quickly convert a video podcast into a written format, allowing you to create blog posts or articles based on the podcast's content. Similarly, AI tools can generate captions or subtitles for videos, making them more accessible to viewers who prefer to consume content with text-based support.

The Role of Long Format Content in Content Repurposing

Long format content, such as video podcasts or in-depth blog posts, serves as the foundation for content repurposing. Starting with a comprehensive piece of content provides a wealth of material that can be repackaged into various formats and distributed across different platforms.

For instance, a video podcast can be repurposed into shorter video clips for platforms like Instagram, TikTok, or YouTube Shorts. The audio from the podcast can be transformed into a standalone podcast episode or used as the basis for a written article or LinkedIn post. By repurposing the original long format content, you can cater to different audience preferences and reach them on their preferred platforms.

The Impact of Content Repurposing on Visibility and Reach

In today's digital landscape, attention is a valuable commodity. With numerous platforms and channels competing for people's attention, it's essential to be present in multiple places to maximize your visibility and reach. Content repurposing allows you to distribute your content across various platforms, increasing the chances of reaching your target audience wherever they are.

By repurposing your content and sharing it on different platforms, you can tap into new audiences and expand your reach beyond your core followers. For example, repurposing a video podcast into shorter clips for social media platforms allows you to engage with users who may not have the time or inclination to watch the full podcast episode.

Being visible in multiple places also helps build credibility and authority in your niche. When people see your content consistently across different platforms, it reinforces the perception that you are knowledgeable and active in your field. This can lead to increased trust and engagement from your audience.

In conclusion, content repurposing is a powerful strategy that allows you to make the most of your existing content while reaching a wider audience. By leveraging AI tools and starting with long format content, you can repurpose your content into various formats and distribute it across different platforms. This approach not only saves time and effort but also enhances your visibility and reach in the digital landscape.

The Future of Web3 and Emerging Technologies

The Web3 space is rapidly evolving, driven by the interconnectedness of emerging technologies such as augmented reality (AR), artificial intelligence (AI), and blockchain. These technologies are converging to create a new digital landscape that offers exciting opportunities for businesses and individuals alike.

The Interconnectedness of Augmented Reality, Artificial Intelligence, and Blockchain

One of the key insights in the book "Spatial Web" is the concept of the Spatial Web or special computing, which envisions three layers of technology: augmented reality (AR) or the metaverse, artificial intelligence (AI), and blockchain. These three layers are interconnected and work together to create a seamless digital experience.

Augmented reality (AR) and virtual reality (VR) technologies are transforming how we interact with digital content by overlaying virtual elements onto the real world. This technology has the potential to revolutionize industries such as gaming, entertainment, education, and even e-commerce.

Artificial intelligence (AI) plays a crucial role in enhancing the capabilities of AR and VR technologies. AI algorithms can analyze vast amounts of data and provide personalized experiences based on user preferences. For example, AI-powered recommendation systems can suggest relevant AR or VR content based on a user's interests and past interactions.

Blockchain technology, on the other hand, provides a decentralized and secure infrastructure for storing and managing digital assets. It enables trustless transactions, immutability, and transparency, making it ideal for applications such as digital currencies, smart contracts, and decentralized applications (dApps).

The Evolution of the Web and the Role of Emerging Technologies

The web as we know it is constantly evolving to incorporate emerging technologies like AR, AI, and blockchain. These technologies are reshaping how we interact with digital content, conduct business, and build communities.

Web3 Doers, as a community, recognizes the importance of embracing these emerging technologies and leveraging their potential. By focusing on AR, AI, and blockchain, Web3 Doers members can stay ahead of the curve and explore new possibilities for innovation and growth.

The Potential of AI in Content Creation and Repurposing

Artificial intelligence (AI) is revolutionizing content creation and repurposing by automating certain tasks and making the process more efficient. AI-powered tools can transcribe audio or video content, generate captions or subtitles, and even create visual assets such as infographics based on the original content.

For example, AI transcription tools can quickly convert a video podcast into a written format, allowing content creators to repurpose it into blog posts or articles. AI can also generate captions or subtitles for videos, making them more accessible to viewers who prefer text-based content.

By utilizing AI in content creation and repurposing, businesses and individuals can save time and effort while reaching a wider audience. The ability to repurpose long format content into various formats allows for greater visibility across different platforms and caters to different audience preferences.

The Opportunities and Challenges in the Web3 Space

The Web3 space presents numerous opportunities for businesses and individuals to innovate, collaborate, and build decentralized applications. However, it also comes with its own set of challenges.

One of the challenges in the Web3 space is the need for education and awareness. As these emerging technologies continue to evolve, it is crucial for individuals to stay informed about the latest developments and understand how they can leverage them effectively.

Another challenge is the fragmentation of platforms and protocols within the Web3 ecosystem. With multiple blockchain networks, dApps, and decentralized platforms, it can be challenging to navigate and find the right tools and resources.

Despite these challenges, the Web3 space offers immense potential for innovation, collaboration, and growth. By actively participating in communities like Web3 Doers and staying informed about the latest trends and technologies, individuals can position themselves at the forefront of this digital revolution.

Wrapping Up

As we conclude, let's revisit the key insights from this comprehensive discussion.

  • The power of video content and its effectiveness in engaging audiences cannot be overstated. It has a significant impact on audience retention and is an essential tool for long format content like podcasts.
  • Community building, as demonstrated by Web3 Doers, requires trust, credibility, diverse membership and effective use of tools for engagement. Balancing time involvement within communities is also crucial to derive value from participation.
  • The strategy of content repurposing maximizes reach and visibility while saving time in content creation. AI tools have revolutionized this process making it more efficient. Long format content serves as the foundation for repurposing into various formats to cater different audience preferences.

In light of these points, one might wonder: How will emerging technologies such as AR, AI and blockchain further transform community building efforts? Until our next deep dive!

Chris Koronowski on the Web3 CMO Stories podcast

Chris Koronowski on the Web3 CMO Stories podcast


[01:14]  What is Web3 Doers in a nutshell? 

[02:31] How did Web3 Doers start and how was its community built? 

[04:15] Did your pre-existing network and connections contribute significantly to the rapid growth of the community, or were there other factors at play? 

[06:26] How do you organize Web3 Doers across various platforms, Chris, for the benefit of our listeners who may not be familiar with it? 

[10:39] Could you discuss some interesting insights or conclusions that you've gained from your cookie3 analytics? 

[13:51] Chris, how do you go about finding like-minded people to connect with and give your content a boost when needed? 

[20:00] How do you manage your time to juggle various tasks, including content creation and repurposing? 

[24:26] What developments in the Web3 space or within Web3 Doers currently excite you the most? 

[26:06] Could you provide some information on how individuals can connect with you or join Web3 Doers, or where they can find more information? 



"Web3 Doors is a community of people who are doing things right in the Web3 space... we really attract very different people... what we unite us is the growth aspect of building things, but, at the same time, growing together, utilizing different marketing and growth tactics and helping each other to grow." - Chris Koronowski 

"Exactly, you know it's. I think we work a bit of the same way. It's through inbound, so you create content and you organize events and you are present holding thin and you help people, you engage with people and so people start reaching out." - Joeri Billast 

"Whenever you will find your best communication platform for your committee, you can build on top of that right. So that's really cool tool that, whenever you will find your best communication platform for your committee, you can build on top of that right." - Chris Koronowski 

"But also you took the time to prepare all of that, to think about this to. You know, where can you give the best value? And in the beginning, I think people joined because you already gave so much value that it was like, you know, I was like the mindset I just go because I already not that I was every time there, but I saw you know everything that was there and I said, okay, let's just do this." Joeri Billast 

"When I see the Web 3 Space, I see this from the perspective of a book called Special Web... I always say that Web 3 Doers will be focusing on all of those three aspects together, three different emerging technologies together, because I strongly believe that they will be very interconnected." - Chris Koronowski 



Web3 Doers - 

NAS.IO platform - 

Cookie3 - 

Minero IO platform - 

Unifire - (this blog article was created with this AI tool)





About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast