Today's guest is Nicky Billou, a successful author and speaker known for his books on leadership and success. He is a thought leader in the corporate world and works closely with entrepreneurs, coaches and service-based professionals. He is the co-founder of eCircle Academy, a yearlong program that helps professionals position themselves as authorities in their niche. Nicky is currently working on building an NFT with a major US brand and he asked me if he could share his insights and experience in this exciting new field.
KEY HIGHLIGHTS (see clickable version on www.cmo-stories.com)
[00:44] Who is Nicky Billou?
[01:36] How do you look at the current Web3 space?
[03:27] How did you get into Web3?
[08:27] Any tips or advice for people to get out of their comfort zone?
[13:17] Can you give some advice on building a personal brand?
[18:03] Where do you want to send people to connect with you?
"The blockchain cryptocurrency space is going to be the biggest marketplace in the world over the next ten years, and I believe it will create the biggest dislocation of wealth in human history."
"An expert is someone who knows something while a thought leader is someone who's known for knowing something."
"Nobody likes hearing from you: We're the biggest, we're the best. We've been in business the longest. Their eyes glaze over and they go, oh my God, forget this guy."
"It's not about you. It's about them. Take the attention and the messaging off of you. Put it on them."
"Most people under charge a undercharged, really, they don't charge enough for their services."