Today's guest is Anthony Coppedge. He leads the vision for how business agility is infused in Digital Sales at IBM. He relishes the chance to sabotage mediocrity. He fuels his heart by mentoring, writing, teaching, and coaching a variety of audiences.
He started applying Agile in marketing in 2009 at a software company and has been iterating and learning for the past 10 years how to reframe the dynamic between Marketing & Sales.
KEY HIGHLIGHTS
[00:28] Can you explain about digital sales by applying the principles and values of agile with the changing world of inbound digital sales?
[02:10] How do you make them work to get an equal?
[07:45] Does he take much effort for people to do short term strategy?
[11:59] How do you start making transformation towards you a better way of working?
