Revolutionizing Brand Loyalty with Web3: Dominik Karaman’s Insights on Blockchain, NFTs, and the New Era of Customer Engagement

Unlock the transformative power of Web3 as we sit down with Dominik Karaman, the visionary behind eekigai Labs, for an enlightening conversation on how blockchain is revolutionizing customer loyalty and brand engagement. 

Dominik's journey from blockchain investments to the pulsating world of NFTs reveals the foundations of community-driven projects like the Bored Ape Yacht Club. He shares his insights on the importance of integrating Web3 with a brand's ethos, ensuring that this transition magnifies the relationship between companies and their consumers. The episode offers a treasure trove of knowledge, detailing how educational workshops can guide brands to successfully navigate the shift from Web2 to Web3.

Discover how a cherished German audio brand is rewriting the rules of storytelling for a grown-up audience. By weaving Web3 and NFTs into their narrative fabric, they've created an immersive world where fans have the power to shape the story, solidifying their loyalty and commitment. This isn't just another tale of brand innovation; it's a testament to how the digital frontier can forge a new type of dialogue between brands and their communities. We dissect the mechanics of this engagement and the broader implications for loyalty programs in the age of decentralization.

Wrapping up, we address how blockchain lends unprecedented transparency to the world of charitable giving, fostering trust and ensuring that 'proof of donation' is more than just a buzzword. The public nature of blockchain transactions opens the door for legally compliant partnerships between loyalty programs and brands, incentivizing donations in a way that's both effective and transparent. With Dominik's expertise and enthusiasm as our guide, we leave no stone unturned in our quest to understand and leverage the potential of Web3. So tune in, get inspired, and join the movement towards a more engaging and transparent future.

Joeri Billast and Dominik Karaman on the Web3 CMO Stories podcast

Joeri Billast and Dominik Karaman on the Web3 CMO Stories podcast

Unlocking the Potential of Web3 in Marketing: Insights from Dominik Karaman

In the ever-evolving landscape of digital marketing, Web3 is emerging as a game-changer. In a recent episode of the Web3 CMO Stories' podcast, I had the pleasure of hosting Dominik Karaman, founder of Eekigai Labs. With a rich background in blockchain and a keen eye for innovation, Dominik offers invaluable insights into how brands can integrate Web3 technologies to enhance customer experiences without alienating their existing Web2 user base.

The Intersection of Web3 and Traditional Storytelling

Dominik's journey into the Web3 space is a narrative of passion and curiosity. He draws from his experience in blockchain investment and eSports management to highlight the potential of Web3 in transforming traditional marketing paradigms. A poignant example he shared involved a German brand, renowned for their audio tales, leveraging interactive storytelling to engage their mature fanbase. By integrating NFTs into their marketing strategy, they enabled fans to influence story outcomes, creating a novel and immersive experience. This approach not only deepens brand engagement but also fosters a community-driven environment, a core ethos of Web3.

Navigating the Challenges of Web3 Adoption

Adopting Web3 is not without its challenges, especially for established brands. Dominik emphasizes the importance of education and strategic experimentation. He suggests a tailored approach, starting with understanding the brand’s challenges and goals. The key is not to force Web3 technologies into marketing strategies but to identify where these technologies can genuinely enhance customer engagement and solve existing problems.

For smaller brands or those new to Web3, Dominik advises a cautious yet proactive approach. Start small, understand the landscape, and gradually integrate Web3 elements that resonate with your brand ethos and customer expectations.

The Future of Loyalty Programs in Web3

A significant part of the podcast was dedicated to exploring the future of loyalty programs in Web3. Dominik argues that Web3 is not just a technological shift but a new communication model. It moves away from traditional, top-down brand messaging to a more community-centric dialogue. In Web3, loyalty programs can transcend the silos of individual brands, creating interconnected ecosystems where different brands can add value to each other’s offerings.

Proof of Donation: A Web3 Innovation

Dominik also shared his involvement in 'aDrop', a Web3-based nonprofit initiative. This project exemplifies how blockchain technology can bring transparency and efficiency to sectors like charitable donations. By leveraging soulbound NFTs as proof of donation, it not only assures donors about the impact of their contributions but also opens up new avenues for brand partnerships and loyalty programs.

Final Thoughts and Invitation

My conversation with Dominik Karaman was enlightening, underscoring the potential of Web3 in reshaping marketing strategies. It's clear that Web3 offers more than just technological innovation; it presents a new way of engaging and building communities around brands.

For those eager to explore more about Dominik’s work or delve deeper into the world of Web3 marketing, I encourage you to connect with him on LinkedIn or visit the Ikigai Labs website. As we continue to navigate this new digital frontier, it’s conversations like these that light the path forward.

Remember, the journey into Web3 doesn’t have to be daunting. With the right approach and a willingness to experiment, the possibilities are boundless. Stay tuned for more insights and stories on the 'Web3 CMO Stories' podcast.


[00:41] Could you briefly introduce yourself and share a bit more about your role as the founder of Eekigai Labs and other endeavors you're involved in? 

[03:36] How do you guide brands in transitioning to Web3 without scaring their Web2 user-base? 

[06:17] As a podcaster and expert in Web3 integration, could you share a success story of a brand you've helped transition, highlighting the strategies you used? 

[07:19] Could you give a brief explanation of what Web3 integration looks like and how it operates? Also, share your insights on the time and contextual factors influencing the transition, without mentioning specific brands. 

[12:02] Could you discuss the dynamics of loyalty programs in the context of Web3 and share your insights on how they generally function in this space? 

[19:07] Can you explain what 'Proof of Donation' is and clarify whether it's associated with a company or a specific initiative? 

[24:45] For brands and companies hesitant about diving into Web3, what advice would you offer to encourage them to start their journey in this new technology landscape? 


"I think Web3 would be like a good way, a good technology to solve some of those challenges." 

"For the first time in the brand’s history, the people will have a saying in how, which direction the story will go." 

"It opens up a real new era of like brand ecosystems, networks that can work together and not happen in those titles." 

"It’s really like building community, creating this dialogue."  

"The greater vision is making donations more transparent through this proof of donation token." 


Eekigai Labs: 
Eekigai Labs: 

AIDDROP 'Proof of Donation': 




About the author, JoeriBillast

Fractional CMO
Web3 Marketing Strategist
Bestselling Author on Amazon
Host of the Web3 CMO Stories podcast