Walk & Talk in Sintra with Sweatcoin’s founder

Imagine getting paid real cryptocurrency simply for walking. This isn't science fiction. It's the revolutionary model created by Sweat Economy that's bringing the next billion users into Web3 through something everyone already does daily.

Oleg from Sweat Economy shares how they've transformed fitness engagement by paying users cryptocurrency for walking, creating a revolutionary onboarding experience for Web3 adoption. Through their non-custodial Sweat Wallet and the original Sweatcoin app, they've addressed the major barriers keeping mainstream users from entering cryptocurrency.

• One of the world's most downloaded fitness apps with millions of users
• Started in 2014 but only moved to blockchain in 2022 when technology caught up with their scale requirements
• Addresses three main barriers to Web3 adoption: complex products, poor UX, and expensive entry costs
• Focuses on active users rather than TVL (Total Value Locked) to drive real mainstream adoption
• Features deflationary tokenomics where each new SWEAT requires more steps to earn
• Offers staking rewards directly tied to physical activity - walk more, earn higher APY
• Developing universal gas token functionality to "pay fees with your feet" across multiple blockchains
• Building a Consumer Crypto Consortium to accelerate mainstream Web3 adoption
• Created a sustainable business model that can "pay people to walk while being profitable"

Click the image below to go to the Sintra Synergies mastermind retreat page. It includes a a short video or our walk & talk. The full video will be released next week!

Step into the Future: How Sweat Economy Is Revolutionizing Crypto and Fitness

Walking Your Way to Web3

Imagine a world where every step taken is not only a move toward better health but also a way to earn real cryptocurrency. This isn’t a futuristic dream—it’s the innovative reality behind Sweat Economy. By merging fitness with blockchain technology, Sweat Economy is opening the door for the next billion users to enter the world of Web3 through something as simple and familiar as walking.

The Journey from Sweatcoin to Sweat Economy

During a scenic walk through the hills of Sintra, Portugal, co-founder Oleg Fomenko shared the evolution of the project. What began in 2014 as Sweatcoin, a centralized fitness rewards app, quickly became one of the most downloaded health apps in the world.

The team’s vision expanded with the maturation of blockchain infrastructure. In 2022, they launched Sweat Economy, integrating the Sweat token and a non-custodial wallet. These upgrades allowed the platform to become a more seamless, user-friendly Web3 experience—designed to break down the usual barriers that discourage mainstream adoption of crypto.

Tackling the Barriers to Crypto Adoption

Sweat Economy takes a distinct stance in the crypto space by targeting active users rather than just high-net-worth investors or “whales.”

As Oleg explains, there are three major friction points for everyday users:

• Crypto products are often too complex
• User experience is cumbersome
• Entry often requires upfront investment

Sweat Economy sidesteps these hurdles by offering a familiar, habit-based interface and focusing on participation instead of speculation. As Oleg puts it, “We want to bring the next billion people into Web3 in an easy, understandable, and barrier-free way.”

Reimagining Tokenomics and Real-World Utility

The platform introduces a progressive rewards system: each new Sweat token requires more steps to earn than the last, mirroring the deflationary mechanics seen in Bitcoin but applied in real time to physical activity.

There’s also a unique activity-based staking model. For example, walk 10,000 steps today and unlock up to 10% APY on tokens tomorrow. Looking ahead, the team is developing a universal gas token, enabling users to “pay fees with their feet” across multiple blockchains—yet another step toward making crypto more usable and intuitive.

Explore Sweat Economy at the Sintra Synergies Retreat

Entrepreneurs and innovators curious about the real-world application of these technologies can experience it firsthand at the upcoming Sintra Synergies retreat.

Set in the scenic hills of Sintra, Portugal, this curated gathering blends hiking, networking, and strategic conversation—all designed for professionals exploring the intersection of AI, Web3, and community building. The retreat offers an immersive way to understand how projects like Sweat Economy are reshaping industries, while literally earning tokens through daily activity.

From Infrastructure to Mainstream: The Consumer Crypto Shift

Oleg Fomenko likens today’s blockchain landscape to the early 2000s internet—still largely infrastructure-focused but on the brink of a shift toward consumer applications. He believes Sweat Economy is helping lead that transition.

As mass adoption looms, new players will emerge—just like Google and Facebook did in the Web2 era. Sweat Economy aims to be one of them, providing a frictionless, rewarding experience for everyday users that bridges health and finance.

Conclusion: Join the Movement

Sweat Economy’s mission goes beyond technical innovation. It represents a new lifestyle—where healthy behavior is financially rewarded, and where crypto becomes approachable through action instead of speculation.

For those interested in this evolution, whether as users, partners, or curious observers, the message is clear: movement is not only medicine—it’s now a path into the future of finance.

As Oleg said during the walk in Sintra, “We combine earning and pleasure in one.”

NOTABLE QUOTES

"The biggest barrier is as an industry we need to start focusing less on TVL and more on bringing the next billion people. If we bring them, TVL will come too." –Oleg, Sweat Economy

"Your movement has tangible value, which is a big difference from a lot of other tokens that only have utility." –Oleg, Sweat Economy

"We decided that we can address all three barriers. We pay you to walk and allow you to literally walk into crypto. Everyone's got legs, the app is free, what's not to like?" –Oleg, Sweat Economy

"There is like an almost magical perception of AI that AI can solve any problem... but if you put your mind to it, you can very easily separate bot from human." –Oleg, Sweat Economy

"Interesting thing about tokenomics of sweat is every next sweat requires just a bit more steps for you to walk. Think of it as bitcoin halving, but happening in real time." –Oleg, Sweat Economy

"The future of crypto is consumer crypto and it is also where people will be, where TVL will be and where all the money of crypto are going to be made in the long run." –Oleg, Sweat Economy

"If you walk 10,000 steps today, you earn 10% APY tomorrow. If you walk 20,000 steps a day, you will earn 20% APY tomorrow. If you walk zero... then you earn zero." –Oleg, Sweat Economy