Today's guest is Mike Ulmer. While he specializes in helping business people write their books, he has written 13 books with a total of nearly $1 million in total sales revenue.
His latest book (March, 2022) is Show and Tell Writing: A Great Short Business Book About How To Write A Great Short Business Book.
[01:00] Who is Mike Ulmer?
[03:27] Did you always work with an editor or did you also self-publish your books?
[05:10] Mike to Joeri: What was the thing you learned the most about yourself writing the book?
[07:08] Mike to Joeri: What did you learn not about your writing process, but what did you learn about the human being when given the chance to look at your life?
[10:52] Is there a kind of an ideal number of pages for your book?
[15:40] Are there other ways around the book that help you make money that you would advise people to write a business book?
“We're all our own communications companies.”