What happens when you combine blockchain technology, AI, and a passion for solving brand safety and monetization problems?
“We don’t do comments on our platform. We don’t do likes on our platform. We obviously do shares and we’ve created a new way to engage that we call rebounds.” – Anoir Houmou
Meet Anoir Houmou, the visionary founder and CEO of RECRD, a transformative Web3 video engagement platform. Anoir shares the riveting journey of RECRD's evolution, from tackling brand safety for advertisers to empowering content creators to monetize their viral videos. Hear his personal anecdotes, including how a friend's viral video sparked the need for a platform that truly rewards creators. Discover the trials and triumphs that shaped Record's innovative approach, attracting a wave of users and investors eager to join the revolution.
In this episode, we delve into how RECRD leverages blockchain to revolutionize creator payments and ownership, enabling seamless global transactions with built-in wallets and real-world applications of NFTs. Anoir introduces us to 'rebounds,' a groundbreaking engagement method that redefines interactions beyond traditional likes and comments. Gain insights into the platform's unique mechanics that boost user recognition and engagement, creating a transparent and trustworthy ecosystem. Join us as we uncover RECRD's broader vision, set on turning ideas into reality through milestone achievements, and learn how you can explore its features and contribute your feedback.
Exploring the Future of Content Creation and Monetization with Web3 CMO Stories Podcast
Welcome to a captivating episode of the Web3 CMO Stories podcast! Hosted by Joeri Billast, this episode features an extensive conversation with Anoir Houmou, the founder and CEO of RECRD—a pioneering video engagement platform utilizing blockchain technology to transform content creation and monetization. Together, they dissect the innovative approaches RECRD employs to empower creators in the rapidly evolving digital landscape.
Introduction to RECRD
The podcast begins with an engaging introduction from Yuri, highlighting his recent move to Portugal and his excitement about recording his first episode in Sintra. Yuri introduces Anoir Houmou, elaborating on his impressive background with over 14 years of experience in marketing and advertising, leading RECRD to attract over 500,000 users pre-launch.
The Genesis of RECRD
Anoir shares the story behind RECRD’s inception. Initially, RECRD aimed to solve the problem of brand safety for advertisers—a significant issue highlighted when a major advertiser’s pre-roll ad appeared on a controversial YouTube video, triggering a backlash. RECRD developed video intelligence algorithms to evaluate brand safety scores, intending to shield advertisers from such mishaps.
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However, Anoir soon faced another crucial problem—content creators who achieved viral status were not monetarily rewarded for their efforts. This revelation prompted RECRD’s evolution into a platform where creators could monetize their content effectively.
Pivoting to Rebounds and Real-Time Engagement
The breakthrough came when Anoir’s friend shared a video story that spurred a lively reaction chain within a WhatsApp group. This inspired the concept of “rebounds,” video responses to original content, creating a new form of engagement.
“We don’t do comments on our platform. We don’t do likes on our platform. We obviously do shares and we’ve created a new way to engage that we call rebounds.” – Anoir Houmou
Rebounds enable organic, real-time interactions and reactions, fostering deeper connections between content and audience. By monetizing these video interactions, RECRD distinguishes itself from typical social media platforms.
Blockchain and AI: Transforming Content Ownership and Payments
Anoir delves into the integration of blockchain and AI within RECRD. Blockchain facilitates seamless global payments and ensures true ownership of content through NFTs (Non-Fungible Tokens). This enables creators to monetize their work efficiently and securely, addressing the shortcomings of traditional Web2 platforms.
“Every single video on our platform is instantly monetized. You will be able to sell or not sell your content on our platform, making content a tradable asset.” – Anoir Houmou
AI plays a pivotal role in brand safety, scanning every video for compliance and clustering content for better recommendations. The combination of blockchain and AI ensures transparency, security, and innovation in content creation and monetization.
Enhancing User Engagement and Interaction
RECRD shifts the paradigm of user engagement away from likes and comments to rebounds. The platform encourages users to interact with content through video responses—whether reactions, questions, or remixes. This approach not only boosts engagement but also allows creators to earn ad revenue based on their content’s reach and reactions.
Monetization Opportunities for Emerging Markets
Anoir emphasizes that RECRD’s monetization model is not limited to emerging markets but is inclusive of all markets. By focusing on view count rather than follower count, RECRD allows creators to earn ad revenue from the very first video. Creators can achieve silver, gold, and platinum statuses, earning up to 100% of ad revenue based on their engagement metrics.
The Future of RECRD: Integrating Tokens and Building Trust
RECRD plans to launch its token to further solidify its ecosystem. This token will facilitate transactions and reward users for promoting content, integrating seamlessly with ad revenue. Anoir highlights the importance of building trust within the platform, ensuring users and creators receive timely payments and transparent metrics.
“Everything starts with a dream. Absolutely everything. But the challenging part is making that idea into reality. Chop up the timeline, hit those milestones, and you’ll be surprised how far you’ve come.” – Anoir Houmou
Key Takeaways
1.RECRD’s Unique Engagement Model: Moving beyond likes and comments, RECRD uses rebounds to foster real-time, monetizable interactions.
2.Blockchain for True Ownership: NFTs ensure creators retain ownership and control over their content, with the ability to monetize.
3.AI for Brand Safety: AI algorithms scan content to ensure brand safety and enhance content recommendations.
4.Monetization for All Markets: RECRD’s view-based monetization model allows creators to earn from day one, regardless of follower count.
5.Future Token Integration: RECRD’s upcoming token will enhance its ecosystem, linking ad revenue to transparent, trust-based transactions.
Conclusion
RECRD is revolutionizing the way creators and audiences engage with and monetize content. With innovative features backed by blockchain and AI, RECRD aims to empower creators worldwide. Stay tuned to the Web3 CMO Stories podcast for more insightful discussions and be sure to explore RECRD to experience the future of content engagement and monetization.
Innovating Video Engagement with Blockchain and AI – with Anoir Houmou, CEO at RECRD
KEY HIGHLIGHTS
[01:40] Can you share the story behind RECRD's inception and how it uniquely serves creators, users, and advertisers?
[08:52] Can you elaborate the vision for RECRD and how you're empowering content creators through blockchain technology, particularly by leveraging NFTs?
[13:50] How RECRD enhances user engagement and interaction through its features?
[17:44] Can you explain the role AI plays in securing transactions and fostering interactive engagement in what you're building?
[19:00] What monetization opportunities do you see for creators and advertisers in emerging markets with the model you're building?
[21:54] What role will your token play in the ecosystem, and can you share a glimpse of its future potential?
[26:52] Is there a specific message you'd like to share with my audience, or something you're excited about?
NOTABLE QUOTES
“We don't do comments on our platform. We don't do likes on our platform. We obviously do shares, and we've created a new way to engage that we call Rebounce.”
“When you can use NFT technology to buy a house, or it could even be used into passports or anything like that in real world cases, then you've got a real world utility for it.”
“AI is used mainly when it comes to brand safety, and so every video that's posted on our platform, it gets scanned through AI algorithms so we know exactly what's in the video and then it just clusters the videos, the video and then it just clusters the videos.”
“If you look at the idea and making it into a reality don't necessarily look at the spectrum of how long it's going to take to make that idea reality.”
“The initial problem that we were trying to solve was actually brand safety for advertisers.”
MENTIONED RESOURCES
RECRD: https://www.recrd.com/
Telegram: https://t.me/RECRDapp
CONNECT
LinkedIn: https://www.linkedin.com/in/anoir-houmou-39a49b15/