Quinten is a key thought leader in the crypto community. Together, we unravel the intricacies of the current reaccumulation phase dominated by Bitcoin and Ethereum ETFs, setting the scene for potential altcoin growth. Gain exclusive insights from Quinten as he highlights intriguing trends in the altcoin landscape, including AI, real-world assets, and the buzz surrounding decentralized physical infrastructure networks. We also cast a spotlight on the ever-evolving landscape of Web3 gaming, with Quinten sharing his journey and the transformative impact of KOL marketing in the crypto sphere since he became a full-time KOL in 2017.
Amidst the noise of the crypto world, how do you ensure genuine engagement? Explore the challenges of authentic marketing strategies and the nuances of identifying fake interactions on platforms like Instagram and Twitter. Discover how WeRate is pioneering solutions to tackle fake reviews and review bombing through innovative technology. Lastly, we ponder the emergence of a "killer app" in the blockchain domain, particularly in gaming, while reflecting on how trends like the metaverse and AI transition from traditional tech realms into crypto. Don't miss these thought-provoking discussions and stay connected with me on X for the latest updates and insights into these ever-evolving technological landscapes.
Insights from the Web3 CMO Stories - A Conversation with Quinten François
Welcome back to Web3 CMO Stories! In this episode, I (Joeri Billast, your host) sat down with Quinten François—a well-recognized voice in cryptocurrency and blockchain. Quinten brings years of insight to our discussion, touching on the current crypto market, the evolving power of Key Opinion Leaders (KOLs), and the drive for real, meaningful engagement. Plus, he gave us an exclusive look into his work with WeRate and his vision for the future of Web3.
Meet Quinten François
Quinten François, a cryptocurrency content creator, investor, advisor, and co-founder of WeRate, is a major influence in the crypto space. With a strong presence on social media and the success of his book Bitcoin Revolutie, Quinten is shaping the way audiences understand and engage with blockchain technologies.
The Current Cryptocurrency Market
According to Quinten, we’re in a reaccumulation phase—a lull that follows crypto cycles’ halving events, giving way to growth. He highlighted that while altcoins are under more pressure this cycle, Bitcoin’s position remains solid, especially with institutional interest like Bitcoin ETFs coming into play. This trend isn’t just strengthening Bitcoin’s value; it’s setting the stage for another altcoin rally down the road. Quinten’s message here? Patience is key; understanding these cycles helps navigate crypto’s volatile landscape.
Why KOLs Matter in Crypto Marketing
Quinten’s years as a KOL have given him an insider view of their role in driving project success. In our conversation, he noted how today’s KOLs wield more influence than ever but are also at risk for pitfalls, like fake engagement. Quinten warns that brands need to be vigilant about who they partner with. A surge in likes might look appealing, but brands should dig deeper, vetting KOLs for authentic connections that truly resonate with audiences.
Fake Engagement and Real Community Building
One thing Quinten and I agreed on: the crypto world needs genuine engagement. Brands are increasingly pressured to discern between real and fake engagement—a distinction that can make or break a project. From my perspective, it’s about working with influencers who value trust over numbers. As we discussed, the process starts with observing patterns—real engagement builds over time, whereas spikes can often signal inorganic growth.
Introducing WeRate: The TripAdvisor of Web3
Quinten is channeling his focus into WeRate, a platform aiming to restore authenticity in reviews using blockchain. In a world plagued by fake reviews, WeRate employs a proof-of-location system, allowing only verified visitors to leave reviews. Imagine the possibilities—crypto technology, fixing the online review ecosystem, creating trust for users and businesses alike.
Quinten’s approach to growing WeRate’s community starts with the Web3 ecosystem—its earliest adopters. As WeRate grows, he plans to open the doors to Web2 audiences as well, building an accessible user experience that bridges these communities. His insights are a reminder that every project needs to identify its foundational supporters while also planning for broader adoption.
Trends Ahead in Web3
Finally, we looked ahead at what’s coming in Web3. Quinten predicts a resurgence in DeFi, the rise of NFTs, and new applications in gaming. His vision is a world where blockchain isn’t just tech for tech’s sake—it’s integrated into daily life, seamlessly connecting people, applications, and experiences.
Key Takeaways
1.Cycle Savvy: Knowing the phases of the crypto market helps investors navigate with confidence.
2.KOL Power: KOLs have sway, but with influence comes responsibility. Ethical partnerships and real engagement matter.
3.Authentic Connections: Brands should focus on authentic connections, steering clear of fake engagement to truly resonate.
4.Blockchain Trust: Blockchain is restoring trust in online spaces like WeRate, where verified reviews help users make informed choices.
5.Accessibility: For real adoption, Web3 apps must simplify the user experience to welcome Web2 users.
6.Watch the Trends: Following trends like DeFi, AI, and gaming can give a strategic edge.
As Quinten reminded us, the crypto world is changing fast. It’s not just about technology—it’s about shaping a future that integrates with everyday life. Join us on the Web3 CMO Stories podcast for more conversations that uncover the potential of Web3!
Quinten François
KEY HIGHLIGHTS
[01:36] What is the current state of the cryptocurrency market and its influencing factors?
[03:22] Are there specific narratives or altcoins in the altcoin space worth noting?
[05:41] How is KOL marketing evolving in crypto, and what trends are emerging?
[07:56] What role does narrative-driven marketing play in the success of crypto projects?
[09:59] How can brands ensure authentic engagement when collaborating with crypto KOLs?
[12:56] Can you explain what WeRate is?
[15:36] How does Web3 compare to platforms like TripAdvisor in addressing user issues?
[16:30] How do you envision building community and user trust in Web3?
[17:38] What lessons have you learned that you can share with those looking to get involved?
[19:44] Do you see AI as the next big trend in crypto or blockchain that marketers should watch for?
[22:45] What are your thoughts on the metaverse, considering it's become a bit of a buzzword?
NOTABLE QUOTES
“I see that more and more KOLs are using the fake engagement to get better deal, which I think is to be very fair, just disgusting because they take away marketing budget that could go to real engagement.”
“The current state of the market? It’s always a very interesting one, but I think we can describe it as some kind of reacumulation periods.”
“The importance of KOLs is changing over the years… I think the importance keeps on going up.
“I think the good thing is that all platforms… are really like fighting fake engagement and deleting bots and so on.”
“You need to make it simple, you need to make it easy to understand and you need to onboard web two users as well.”
