Your Innovation Deserves Visibility

You've Built Something Remarkable. So Why Does Nobody Know About It?

If you're a founder: "I've built something revolutionary in Web3 or AI, but competitors with inferior products get all the attention. Nothing sticks. I feel invisible."
If you're an enterprise leader: "Our innovation deserves recognition, but traditional agencies don't understand emerging tech. We need strategic visibility, not random tactics."

You're not alone. Here's what I hear from leaders every week:

What I Learned From 250+ Conversations with Entrepreneurs and Marketing Leaders

For over a decade, I've been obsessed with one question: Why do some tech innovators become household names while equally brilliant ones remain invisible?
I interviewed 250+ CMOs and founders on my podcast. Worked as Fractional CMO for startups and enterprises. Keynoted across Europe. Wrote "The Future CMO" (endorsed by Philip Kotler, #2 on Amazon).
What I discovered: Every successful brand followed the same pattern: a strategic framework that made them impossible to ignore.

The 4 Pillars That Make Tech Brands Unforgettable

After working with dozens of Web3 and AI companies, I identified exactly what separates visible leaders from invisible ones. It's not luck. It's not just hustle. It's a system.

The Framework:

Everything You Need to Become Known in Your Market

The Future CMO Framework comes to life through a complete ecosystem designed for Web3 and AI leaders like you.

The Future CMO (Book)

Endorsed by Philip Kotler – The Father of Modern Marketing

"“Your book is the best update that I have read on the role and work of CMOs. You successfully contrast the old type of CMO who uses miscellaneous measures of marketing's impact on sales with the emerging type of CMO who uses financial measures of market performance. CMOs must move to more financial measures if they are to hold on to their jobs.”" – Philip Kotler

Your strategic playbook for marketing in the age of Web3 and AI. Inside, you'll discover:

✓ How AI is transforming the CMO role (and how to stay ahead)
✓ The trust equation for emerging tech brands
✓ Visibility systems that scale without burning you out
✓ Frameworks from the world's leading marketing innovators

Ranked in the top #10 on Amazon alongside contributions to Mark Schaefer's "The Most Amazing Marketing Book Ever" and Joe Pulizzi's "The Content Entrepreneur."

Web3 CMO Stories Podcast

Top 5% Global | Sponsored by CoinDesk and RYO | Episodes weekly

Smart, strategic conversations with the marketing and tech leaders shaping the future. No fluff. No hype. Just real insights you can use.

Recent guests include: CMOs from leading Web3 projects, AI founders, and marketing futurists.

Future CMO Community (Skool)

Join the Founding Members

Connect with Web3 & AI leaders navigating the same challenges. This isn't another Discord that dies in 3 months—it's a curated community of serious founders and marketers building the future together.

Inside, you get:

✓ Access to the Future CMO audiobook
✓ Peer feedback on your visibility challenges
✓ Exclusive content and early access to new programs
✓ Direct connection with fellow innovators who "get it"

Founding member spots are limited.

Sintra Synergies Retreat

Intimate Leadership Experience | Spring 2026

Step away from the noise. Connect deeply with fellow Marketing & AI innovators in Sintra, Portugal. Think strategically. Co-create what's next. Build relationships that last beyond the retreat.

Limited to 20 leaders | Applications open now

Efficado - Fractional CMO Services

Hands-On Strategy & Execution

Need someone in the trenches with you? From visibility strategy to AI-powered content systems to positioning that converts—we build it together.

Services include:

• Fractional CMO advisory (strategic leadership without full-time cost)
• Visibility system implementation (content, SEO, AI optimization)
• Go-to-market strategy for Web3/AI launches
• Thought leadership development (podcast guesting, speaking, content)

Meet Joeri Billast: The Web3 CMO

Known across Europe as "The Web3 CMO," I'm not a traditional marketer. I'm a bridge-builder between emerging technology and human trust.

My Background:

Belgian Entrepreneur Based in Sintra, Portugal Living in one of Europe's most inspiring UNESCO World Heritage sites, I work with innovators worldwide. Fluent in English, Dutch, and French (with Portuguese and German capabilities).

Bestselling Author

• My latest book "The Future CMO" is endorsed by Philip Kotler: "Your book is the best update that I have read on the role and work of CMOs. You successfully contrast the old type of CMO who uses miscellaneous measures of marketing's impact on sales with the emerging type of CMO who uses financial measures of market performance. CMOs must move to more financial measures if they are to hold on to their jobs."
• My first book "The 5K Challenge for Solopreneurs" has ranked number one on Amazon for several weeks. I am now considering writing an updated version, as the rules have changed because of AI. 
• I have also co-authored "The Most Amazing Marketing Book Ever", by Mark Schaefer and Friends and also "The Content Entrepreneur" by Joe Pulizzi and Friends.

Top 5% Podcast Host: The Web3 CMO Stories Podcast delivers insights from 250+ conversations with marketing and tech leaders. Sponsored by CoinDesk. Guests include Philip Kotler, Mark Schaefer, CMOs from Ledger, WalletConnect, Transak, GOAT Gaming, and many more.

International Keynote Speaker: High-energy presentations on AI, Web3, visibility, and the future of marketing across Europe and North America.

Fractional CMO & AI Visibility Strategist: Helping Web3 and AI companies scale visibility through proven frameworks, not guesswork.

Why I'm Different:

1. I've Been Where You Are – Built and sold a company. I understand the pressure of being first-to-market.

2. I Speak Your Languages – Literally: English, Dutch, French, Portuguese, German. Figuratively: I translate tech into trust.

3. I'm a Bridge Builder – My superpower is making blockchain feel human, AI feel trustworthy, and Web3 feel inevitable.

4. I Practice What I Preach – Built a top 5% podcast, wrote a book endorsed by Kotler, generated millions in pipeline.

5. I'm Obsessed with Trust – In a world of AI-generated noise, trust is the only moat.

The Window Is Closing. Your Moment Is Now.

Web3 and AI are at an inflection point. The leaders who establish visibility now will dominate the next decade.

Every day you delay:

• Your competitors are building their audiences
• AI systems are learning who the authorities are (and it's not you)
• The algorithms reward consistency—and you're falling behind
• When people ask ChatGPT or Claude for recommendations, your competitors get mentioned

But here's the good news:

The investment you make in strategic visibility today compounds exponentially. Every podcast appearance. Every piece of strategic content. Every community connection. They all pay dividends for years—but only if you start now.

What's Available Right Now:

The Future CMO Book — Get the frameworks that earned Philip Kotler's endorsement

Future CMO Community — Join founding members shaping the future of marketing

Sintra Synergies Spring 2026 — Limited spots with Mark Schaefer as special guest

Fractional CMO Partnerships — Only 3 spots available for Q2 2025

AI Visibility Strategy — Get cited by ChatGPT, Perplexity, and Claude

It's Your Turn. Let's Make You Known.