S1 E31 Why Writing a Business Book is Easier Than You Think – with Mike Ulmer

August

10

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Today's guest is Mike Ulmer. While he specializes in helping business people write their books,  he has written 13 books with a total of nearly $1 million in total sales revenue.
His latest book (March, 2022) is Show and Tell Writing: A Great Short Business Book About How To Write A Great Short Business Book.

KEY HIGHLIGHTS
[01:00] Who is Mike Ulmer?
[03:27] Did you always work with an editor or did you also self-publish your books?
[05:10] Mike to Joeri: What was the thing you learned the most about yourself writing the book?
[07:08] Mike to Joeri: What did you learn not about your writing process, but what did you learn about the human being when given the chance to look at your life?
[10:52] Is there a kind of an ideal number of pages for your book?
[15:40] Are there other ways around the book that help you make money that you would advise people to write a business book?

NOTABLE QUOTES
“We're all our own communications companies.”

RESOURCES
getcatapulted.com
The 5k Challenge for Solopreneurs: https://www.amazon.com/dp/B0B8BXR7NF

CONNECT
LinkedIn

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About the author, Joeri Billast

Fractional CMO and AI Visibility Strategist. Author of The Future CMO, endorsed by Philip Kotler. Host of the Web3 CMO Stories podcast and founder of the Sintra Synergies retreat.

Joeri Billast

About the author

Joeri Billast

Joeri Billast is a Fractional CMO and AI Visibility Strategist based in Sintra, near Lisbon. He is the author of The Future CMO, endorsed by Philip Kotler, and hosts Web3 CMO Stories. The Library is where he publishes his articles, interviews and briefings.

Want to see more of my articles in Google? Add webdrie.net as a preferred source.