The Future CMO Library

Insights on AI, trust and marketing leadership, by Joeri Billast, author of The Future CMO.

Joeri Billast, Fractional CMO and AI Visibility Strategist


The Future CMO Library is where I publish what I learn about marketing in the age of AI. You'll find articles, podcast conversations and briefings on AI visibility, trust, marketing leadership and the next web, drawn from more than 300 conversations with founders, CMOs and thought leaders. It's written for marketing leaders and founders who want to understand what is changing, and what to do about it.

 Browse the Library
Listen to the podcast

Three starting points

Explore the themes

Trust and Brand

Perspectives on credibility, relationships and what makes people believe a brand.

The Next Web (Web3)

Blockchain adoption and emerging technology, explained for business leaders.

Latest from the Library

How Stablecoins And On-Chain Credit Are Going Mainstream

Travel AI Can Automate. Can It Build Relationships?

From Burning a $95,000 Banksy To Building Online Trust

Joeri Billast, host of Web3 CMO Stories

The podcast

Web3 CMO Stories

Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet. More than 300 episodes, ranked in the top 5% globally, with guests including Gary Vaynerchuk and Chris Do.

The Future CMO by Joeri Billast, book cover

The book

The Future CMO

A book on marketing leadership in the age of AI, endorsed by Philip Kotler.

"Your book is the best update that I have read on the role and work of CMOs."

Philip Kotler

Joeri Billast

About the author

Joeri Billast

Joeri Billast is a Fractional CMO and AI Visibility Strategist based in Sintra, near Lisbon. He is the author of The Future CMO, endorsed by Philip Kotler, and hosts Web3 CMO Stories. The Library is where he publishes his articles, interviews and briefings.

Want to see more of my articles in Google? Add webdrie.net as a preferred source.