The Future CMO
How Modern CMOs Win with Trust, Tech and Smart Visibility
A live online keynote by Joeri Billast, TEDx speaker, author of The Future CMO and host of the Web3 CMO Stories podcast, for agency founders, senior marketers and C-level leaders across the More Agencies network.
Key details
Date: Tuesday 21 April 2026
Time: 15:00 Lisbon | 16:00 CET | 10:00 New York
Format: 30–40 min keynote + 10 min moderated Q&A
Language: English
Access: Registration required (limited attendance)
Register for the session:
AI is changing how brands create, communicate and scale. But the real shift is not only technological. It is strategic. Human. Organisational. In a world where content is abundant and automation is easy, the future will belong to leaders who know how to build trust, exercise judgment and stay visible without losing clarity or integrity.
In this private session, Joeri Billast will explore what the role of the CMO is becoming, and why the next competitive edge may have less to do with tools and more to do with leadership.
What you will learn
- Why the future CMO is becoming a trust architect, not just a campaign manager
- What AI changes, and what it cannot replace
- How visibility, judgment and narrative will shape modern leadership
- Why brands that scale fast still risk losing relevance
- What senior marketers and agency leaders need to rethink now
Who this is for
- Agency founders and senior agency leaders
- CMOs and senior marketing decision-makers
- Founders and executives shaping brand, growth and positioning
- Leaders navigating the intersection of AI, trust and communication
About Joeri
Joeri Billast is a fractional CMO, keynote speaker and author of The Future CMO. He helps growth-stage and enterprise brands strengthen visibility, trust and strategic positioning in an AI-driven market. He is also the host of the international Web3 CMO Stories podcast and was recently invited to speak at TEDxChiado in Lisbon around the theme Humanity 5.0.
